Radisson Blu and Park Inn Hotels Offer Personalised Gift Cards Using Givex

LONDON, April 23, 2013 /PRNewswire/ --

Givex, a global technology company which powers gift cards, omni-channel loyalty and cloud-based POS solutions across 50 countries, and the Rezidor Hotel Group, operator of Radisson Blu and Park Inn by Radisson hotels in EMEA, announce the launch of their personalised online gift card.

Customers can now order a gift card through the Rezidor website and make it entirely personal by using their own image on the card or choosing one from a Radisson Blu and Park Inn by Radisson hotel's wide selection from the image gallery. The Rezidor Hotel Group, which operates a portfolio of over 430 hotels across 70+ countries in EMEA, has worked with Givex since 2009 for its B2B and B2C gift card programmes. In addition to physical gift cards, Givex also offers gift cards over all channels, including e-gift cards and mobile gift cards.

"For the past four years, our loyal guests have used our gift cards to pamper their loved ones in a very special way. And now with the possibility to make the gift cards so very personal, our guests can truly make an impression. It's the perfect gift with a personal touch!" says Eric De Neef, Rezidor's Senior Vice President of Marketing, Brands & CRM.

"Rezidor was looking for a new way to enhance their already successful gift card programme and we are proud to have been the preferred partner to help them achieve their innovative ambitions," says Fiona O'Neill, Director of Sales Givex EMEA.  "Gift cards are extremely popular no matter the time of year and the ability to personalise them makes them even more of a special gift for any occasion. This would be a valuable service for any company to drive further gift card sales."

About Givex

Givex is a global technology company powering gift cards, omni-channel loyalty and cloud-based POS solutions. Our core distinction is taking on the tough task of managing all aspects of the transaction to ensure companies can deliver maximum customer satisfaction. More than just digital marketing, the Givex platform is integrated with over 450 POS providers and helps build deeper customer relationships using smarter transactions. Givex allows companies to gain valuable insights from real-time transaction history, build sophisticated databases of customer information, and drive further transactions and spending.

About The Carlson Rezidor Hotel Group

The Rezidor Hotel Group is one of the fastest growing hotel companies in the world and a member of the Carlson Rezidor Hotel Group, one of the ten largest hotel groups in the world.

Rezidor's portfolio features more than 430 hotels in operation and under development with 95,000 rooms in over 70 countries.

Rezidor operates the brands Radisson Blu and Park Inn by Radisson in Europe, the Middle East and Africa, along with the Club Carlson loyalty programme for frequent hotel guests. Under a worldwide licence agreement with the iconic Italian fashion house Missoni, Rezidor operates and develops the luxury lifestyle brand Hotel Missoni, and following a Strategic Alliance Agreement with Regent Hotels & Resorts in September 2012, Rezidor also develops and operates new Regent hotels in EMEA.

Since November 2006, Rezidor was listed on the Stockholm Stock Exchange. Carlson, a privately held, global hospitality and travel company, based in Minneapolis (USA), is the majority shareholder.

The corporate office of the Rezidor Hotel Group is based in Brussels, Belgium.  For more information, visit http://www.rezidor.com.

For further information:

Media Contacts: 
Bryan Wang
Givex
Director of Marketing
bryan@givex.com
+1-877-478-7733 ext. 309