Reed Exhibitions Seals Deal with China Foreign Trade Guangzhou Exhibition General Corporation to Co-Organize Pollutec China

GUANGZHOU, China, Nov. 9, 2015 /PRNewswire/ -- Recently in Guangzhou, Reed Exhibitions announced the conclusion of a deal with the China Foreign Trade Guangzhou Exhibition General Corporation to co-produce Pollutec China, a major international environment protection trade event set to debut in South China next year. The landmark agreement will result in the co-organization of an event organised by two leading organizations with extensive networks, resources and expertise to ensure supreme quality and optimal returns for participants. It is yet another important development following Reed's successful strategic agreement with the China Foreign Trade Centre (CFTC) in January of 2015.

Starting in 2016, Pollutec China will debut as a show focused on industrial environment protection, treatment and resource optimization in China, Asia's biggest market. By bringing together policy makers and economic actors with a shared interest in optimizing the sustainable use of resources, this networking, branding and sourcing event is set to make a huge splash on the country's environment conservation landscape.

Participants in Pollutec China will include makers of environment protection products, systems suppliers, representatives of governmental departments, integrators and end users. From 2016, South China will become a comprehensive hub for environmental protection equipment/product manufactures, contractors and end users of the entire environmental protection chain community to build brands, conduct face-to-face negotiations, and network with industry end users from the food processing, electronics, thermal power, petrochemical, pharmaceutical and manufacturing industries.

In terms of format, the show will feature a compelling series of education programs with a focus on advanced, cutting edge solutions that bring in key decision makers and buyers with immediate needs. It will also be characterized by a comprehensive array of tailored marketing solutions that will be both flexible and able to maximize the return on marketing dollars, thereby ensuring high returns on participants' investment. Pollutec China will blend together online and onsite match-making activities to extend the value of the event to six months, instead of just the three- day duration of the show.

Mr. Hu Wei, President of Reed Exhibitions Greater China, said, "The strategic cooperation between Reed and the CFTC is the perfect foundation for a number of collaborative projects we'll look to run together in the future – first among which will be Pollutec China. We are serious about creating a highly effective marketing platform for exhibitors to meet with targeted and pre-qualified buyers. The goal is for Pollutec China to become the best platform in China for commercial and government interests with environmental protection and improving air quality among their key priorities. We respect deeply the expertise held by the CFTC in a number of sought-after fields and believe that, in combination with Reed's own exhibition management heritage and value-delivery proficiency, Pollutec China 2016 will be well suited towards the market's burgeoning needs."

Mr. Xu Bing, Vice President of the China Foreign Trade Center (Group) said: "Pollutec China, jointly hosted by Reed Exhibitions, the world's largest exhibition organizer, and CFTC, China's largest exhibition company, is the first-ever trade event dedicated to the country's environmental protection sector. We believe that, within the framework of the Reed-CFTC strategic cooperation, the new Guangzhou show is set to become one of the industry's most effective platforms for trade, exhibition and technical exchange. This is an exciting opportunity to maximize the impact of the event by leveraging the strong resources of Reed and the CFTC to create a show where businesses can truly connect on a one-to-one basis."

The coming together of Reed Exhibitions and the CFTC will create industrial synergies, by allowing the two giants in their fields to share development costs, expand supplier bases and increase overall competitiveness.