Rentrak Continues to Expand Its Reach by Adding Portugal as an International Box Office Essentials Market

PORTLAND, Oregon, September 22, 2011 /PRNewswire/ --

-New International Market Further Expands the Industry’s Box Office Reporting Currency Used By Entertainment Professionals Around the World-

Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the movie industry's box office measurement service, International Box Office Essentials, will begin collecting daily theatrical information for Portugal. As one of the top-20 European markets, Portugal has one of the highest rates of penetration for digital screens and represents a strategic market for Rentrak as the company further solidifies its leadership role as the movie industry's source for all box office reporting.

"Rentrak's International Box Office Essentials technology has proven effective around the globe and we look forward to launching the tools in Portugal that are being used domestically and internationally by industry professionals to help local executives in their daily information needs. We look forward to contributing Rentrak's box office reporting expertise to the Portuguese theatrical industry," said Arturo Guillen, Managing Director of Spain & Portugal at Rentrak.

Rentrak's Box Office Essentials® and International Box Office Essentials are the theatrical industry's source for comprehensive global box office intelligence and are used by every studio in the United States as well as many independent distribution entities. Boasting a footprint that covers 90% of the worldwide theatrical market, Rentrak is able to provide its clients with real-time box office intelligence for 26 countries, streamlined through one unique system, which allows users to view online reports from anywhere around the world.

"Rentrak's International Box Office Essentials technology is an essential tool to meet our professional needs in terms of daily information," said Nuno Goncalves, Member of the Board at ZON Lusomundo.

ZON Lusomundo Audiovisuais is the leading supplier of content for the Portuguese market and provides film distribution, publishing and video distribution for several box office hits through the company's partnerships with major film producers.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit http://www.rentrak.com.

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    Contacts for Rentrak Corporation:
    Sallie Olmsted / Amanda Bialek
    Office: +1-310-854-8124 / +1-310-854-8151
    E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com