Resourceful Britons Defy Record Breaking Rain

LANCASHIRE, England, July 16, 2012 /PRNewswire/ --

The UK public has already endured the wettest April for over a century and the wettest June since records began and more bad weather is forecast. However, it seems this has merely spurred people to invest in waterproof jackets and trousers, determined to get outdoors to enjoy the British "summer" no matter what it takes.

June saw double the average rainfall for the month with 145.3mm - the previous record was 136.2mm in June 2007 - and it fell in every way imaginable, from prolonged drizzle to heavy showers to sudden storms. Most people had plans ruined in one way or another and there was serious flooding in many areas.

However, British shoppers have been reacting to meteorological adversity by embracing the philosophy that there is no such thing as bad weather - only the wrong clothes. Outdoor clothing specialists like Winfields are reporting strong sales of the type of gear more readily associated with autumn and winter.

Festival-goers and campers are also preparing for the heavens opening. New tents are being snapped up, while waterproofing spray is being used to ensure old, faithful camping equipment doesn't spring a leak. It seems that no matter what the heavens throw at them, the Brits will always find a way.

Specialists in outdoor clothing and camping equipment, Winfields currently has six retail outlets across the UK as well as its website: http://www.winfieldsoutdoors.co.uk.