Routes Asia to Explore Impact of Aviation Boom on Asia-Pacific Tourism

MANCHESTER, England, January 28, 2016 /PRNewswire/ --

Routes Asia and Pacific Asia Travel Association (PATA) are bringing together industry leaders from Boeing, Amadeus IT Pacific and Digital Jungle to discuss how Asia Pacific tourism will benefit from a thriving aviation industry over the next 20 years.

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The annual Routes Asia meeting forum is for airlines, airports, tourism authorities and other travel-related organisations planning new air services. Over 60 airlines including Qatar Airways, Malaysia Airlines, China Airlines, Hainan Airlines and British Airways have already registered for the 2016 event, which takes place in Manila on 6-8 March.

The aviation industry is crucial to the economic development of Asia Pacific. Currently worth around US$500 billion, it is set to expand rapidly over the next twenty years. International Air Transport Association (IATA) figures show that Asia Pacific will have overtaken North America and Europe in terms of passenger numbers by 2030 and that nearly half of all air travel (2.9 billion journeys) will touch the Asia Pacific region by 2034.

Routes Asia will explore how the tourist industry can benefit from Asia Pacific's aviation growth through the 'Global Insights Impacting Tourism and Aviation' panel discussion. News presenter Rico Hizon from BBC World News will chair the debate which will feature high profile speakers from a mix of relevant backgrounds.

Boeing's Managing Director of Marketing Asia Pacific and India, John Schubert, will talk about how the demand for increased air travel in Asia Pacific will be met, including the need to build 13,460 new aircraft by 2033.

Albert Villadolid, General Manager of Amadeus Philippines, will imagine the world in 2030 when travellers are defined by their behaviour rather than their demographic location, asking how we can create bespoke 'purchasing experiences' that cater to an individual's needs.

Dr Mathew McDougall, CEO of Digital Jungle - an agency in Beijing that markets Western products and services to Chinese consumers - will explain how social media can be used to create data sets for marketing purposes

Katie Bland, Director of Routes, said: "Aviation's growth will create many opportunities for tourism and travel professionals seeking new air routes for their destinations. This event is part of our strategic aim to increase their involvement in our forums while sharing the benefits of being involved in the route development process."

Mario Hardy, CEO of PATA, said: "We have already seen how low cost carriers have greatly impacted travel and tourism within the Asia Pacific region and the continuing growth of aviation will only add to the rapid growth in the region. The insights provided from this session will be valuable for all stakeholders wishing to benefit from this growing trend."

'Global Insights Impacting Tourism and Aviation' will be held at Routes Asia on 6 March. Routes Asia is being co-hosted by the Philippine Department of Tourism and the Philippine Department of Transportation & Communications.

For more information about Routes Asia or to book a place, go to the Routesonline website: http://www.routesonline.com/events/180/routes-asia-2016-/

More information about PATA can be found at: https://www.PATA.org/

Notes to Editors 

About Routes 

• Routes events are unique forums dedicated to the development of new air services which bring together airlines, airports and destinations to meet, plan, discuss and negotiate new and existing flights.

• Five 'regional' route development forums are held between February and July in the Americas, Asia, Europe, Africa/Middle East and Silk Road/Russian Commonwealth, and the flagship World Routes event takes place in September. http://www.routesonline.com

• The events revolve around pre-scheduled meetings and an exhibition and conference which are delivered in partnership with host stakeholders. Hosts tend to be a collaboration between airports, tourism authorities and investment partners (the bidding process takes place two to three years before the event takes place).

• Routes was founded in 1995 as part of the UK-based consultancy ASM which specialises in route development for airports, airlines and tourism and travel organisations. http://www.asm-global.com/. Routes and ASM are part of the UBM EMEA division of UBM plc.

About UBM plc 

• UBM plc is a global events-led marketing services and communications company. We help businesses do business, bringing the world's buyers and sellers together at events and online, as well as producing news and specialist content.  Our 5,500 staff in more than 30 countries are organised into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.

• For more information, go to http://www.ubm.com; follow us on Twitter at @UBM_plc to get the latest UBM corporate news; follow @UBM for news from all UBM's businesses; follow @UBM for a flavour of UBM from selected UBM Twitter users.

• UBM EMEA connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets.  Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show, the Routes portfolio of events, Airport Cities and many others, UBM EMEA exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.

About PATA: 

• Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 88 government, state and city tourism bodies, 22 international airlines, airports and cruise lines, 62 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 41 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA's membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members' desktops and mobile devices anywhere in the world. PATA's Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London. Visit http://www.PATA.org

For further information please contact:

Karen Reeves
Communications & Content Marketing Manager
Routes, UBM EMEA
T: +44-(0)161-234-2721
M: +44-(0)796-6405-105
E: Karen.Reeves@routesonline.com

Paul Pruangkarn
PATA
Manager - Communications
Bangkok, Thailand
Tel: +66-2-658-2000
Email: communications@PATA.org