RS Components Enters Eastern Europe in Next Stage of its Regional Growth Strategy

OXFORD, England, January 11, 2011 /PRNewswire/ --

- Localised e-Commerce Solution Initially Available in Poland, Czech Republic and Hungary

RS Components, the world's largest high service distributor of electronics and maintenance products, has announced its entry into Eastern Europe. Initially RS has launched a full e-commerce solution in local languages and currencies for Poland, Czech Republic and Hungary; this will be followed by other Eastern European markets over the coming months.

"The successful restructuring of our European organisation has been an important factor in our positive performance over the past year," said Klaus Göldenbot, Regional General Manager, RS Components EMEA. "The next step in our regional growth strategy is to rapidly build our activity across Eastern Europe. We have a unique proposition for our customers through service excellence and access to the broadest and deepest range of products. Our aim is to establish a solid business with significant sales revenues and to become the leading high service level (HSL) partner in these markets within five years."

The fully functional websites for Poland, Czech Republic and Hungary, which went live on January 3, offer over 500,000 electronics and maintenance products, which are despatched on the same day that the orders are received. RS has already handled many website registrations, enquiries and customer orders, which have been successfully processed and despatched from the company's warehouse in Bad Hersfeld, Germany. Locally based sales and regional multi channel marketing teams will support the expansion across the Eastern European region, ensuring the same fast and reliable high level service offer that RS provides in its other established markets across Europe.

RS research shows that the high service distribution market in Central and Eastern Europe is worth more than EUR1.5 billion. Furthermore, fundamental requirements, such as industrial infrastructure, are already in place in these markets indicating that the time is right for RS to enjoy success with its high service distribution model.

ABOUT RS COMPONENTS

RS Components (RS) is the world's largest distributor of electronics and maintenance products serving 1.5 million customers worldwide. Through operations in 27 countries and 17 warehouses, the Group distributes 500,000 products ranging from semiconductors and optoelectronics to power tools and protective clothing. The product and service portfolio supports the entire product lifecycle from R&D through pre-production to maintenance and repair, shipping around 40,000 orders on the same day they are received.

RS Components and Allied Electronics are the trading brands of Electrocomponents plc. The Group is listed on the London Stock Exchange and in the last financial year to 31 March 2010 had revenues of GBP972.6 million. For more information, please visit the website at http://www.rs-components.com.

    
    Contacts:

    Andrea Barnard
    Electrocomponents plc
    Andrea.barnard@electrocomponents.com
    Tel: +44(0)1865-207464

    Further information is available via these links:
    Twitter: @RSElectronics

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    RS Components on Linkedin
    http://www.linkedin.com/company/rs-components

    Relevant Links:

    Electrocomponents plc
    http://www.electrocomponents.com

    RS Components
    http://www.rs-components.com