Sailthru launches first London Retentionomics(sm) Forum

The event will reveal findings of a Forbes Insight Report, commissioned by Sailthru, that shows that a select segment of companies focusing on retaining customers enjoy significant advantages in revenue growth and long-term profits. Among the most notable findings, the research demonstrates that retailers and publishers increasing investments in retention were 180 percent more likely to have significantly increased market share in the last year over those investing more in acquisition. The complete report will be made available to attendees of the event prior to global distribution.

Forbes Insights Editorial Director, Kasia Moreno, will present key trends from the study – followed by a panel discussion featuring top retail and publishing executives, including:

• Nicolas Pickaerts, Ecommerce Director at MATCHESFASHION.COM
• Brogan Savage, Global Digital Marketing Manager, Dr. Martens
• Jo Holdaway, Director of Strategic and Commercial Data, ESI Media

These experts will discuss the state of customer retention within their organisations; sharing details of the strategies they are prioritising to drive long-term profitable growth, as well as advice for organisations with the goal to adopt a customer-centric mindset and to increase the effectiveness of customer data collection and retention measurement.

"Hearing insights from leading executives in both media and retail on how they have transformed their brands into high-growth companies will spark many conversations on how profitable growth can be achieved through highly personalised customer retention strategies," said Neil Lustig, CEO, Sailthru. "The Retentionomics series is educating marketers on how momentum can be gained by increasing the priority of retention and combining retention and acquisition efforts, rather than operating with a mindset focused on short-term growth through acquisition alone."

Retentionomics London will delve into how brands can maximise the customer data at their disposal and why tying customer lifetime value to revenue is a priority for long-term, sustainable growth.

"A short-term focus on acquisition and conversion is not the winning strategy for effective revenue growth," explains Nicolas Pickaerts, eCommerce Director at MATCHESFASHION.COM. "Technology enables brands to leverage the customer experience in a seamless way, and build data-driven strategies that engage customers with the right message, at the right time and on the right channel - developing longer-term relationships and increasing customer value."

Those interested in attending Retentionomics London can sign up here or follow the conversation at #retentionfirst on Twitter.

About Sailthru
The Sailthru Customer Retention Cloud^sm helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru personalises individual customer experiences across digital communication channels – in email, on a brand's website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers help drive higher revenue, improve customer lifetime value and reduce churn for the world's most innovative publishers, including The Economist, Business Insider and Mashable, and the world's fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani. Founded in 2008, Sailthru is headquartered in NYC, and backed by an exceptional group of investors, including Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners, and AOL Ventures. For more information, please visit www.sailthru.com.

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