Sailthru Wins Facebook Innovation Spotlight Award for Personalized Marketing at Scale
Retailers and publishers harness Sailthru's data science to acquire customers profitably with Facebook Custom Audiences and personalize cross-channel experiences
NEW YORK, Sept. 8, 2016 /PRNewswire/ -- Sailthru, the leading Customer Retention Cloud, today announces that it has received top honors in the Facebook Innovation Spotlight award for Personalized Marketing at Scale.
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Sailthru customers including Rent the Runway, The Economist, The Clymb and SheKnows Media have experienced results such as increased audience reach, decreased Facebook acquisition costs, and long-term revenue gains.
"This year's award recognizes our partners that make it easy for businesses to advertise to and engage with individuals in contextual, personalized experiences," said Scott Hannan, Facebook's Head of North American Partnerships. "Sailthru enables retailers and publishers to automate personalization and to uniquely connect channel data and end-user experiences resulting in a level of relevancy that is truly innovative. The Sailthru solution and the results their customers are experiencing within Facebook acquisition programs and in their retention efforts speaks to the core value of this award."
Key results that lead to Sailthru earning the Innovation Spotlight distinction include:
- A 41 percent reduction in mobile subscriber acquisition costs on Facebook and a 53 percent increase in expected lifetime value for Rent the Runway;
- A 175 percent lift in email revenue for The Clymb, in addition to a 72 percent reduction in subscriber churn;
- A 45 percent reduction in subscriber acquisition costs on Facebook for SheKnows Media coupled with a 107 percent predicted increase in pageviews per user;
- A 160 percent increase in website pageviews for The Economist from email subscribers
Sailthru has been a Facebook partner since 2014 and was one of a handful of integration partners for the recent launch of Facebook lead ads. In addition to Facebook, Sailthru offers out-of-the-box integrations with ecommerce platforms, customer relationship management tools, content management systems and other technology categories.
Unique to Sailthru, the platform collects customer behavior data across multiple online and offline touchpoints, applies machine-learning to infer customer preferences and predict behaviors, and then automates and personalizes 1:1 experiences in email, on the website, and in a brand's iOS and Android mobile applications.
With this single platform, marketers can generate proven ROI from their investments in CRM, email, websites and mobile applications. Freed from focusing on the tactical, day-to-day operations of email campaigns, push notifications, and website content management, marketers can focus on strategies to improve short-term conversions and long-term, profitable growth.
"Sustained, profitable growth starts with deeply understanding consumer behavior to create relevant experiences. With over 1.6Bn profiles under management, spanning behaviors in email, on a brand's website, and in its mobile application(s), we are uniquely positioned to help our customers deliver on the promise of 1-to-1 marketing," said Neil Lustig, Sailthru's CEO. "Legacy marketing clouds and point solutions neither have the history nor the breadth of connected experience management that we do. Sailthru's customers are no longer plagued by the challenges of multiple marketing data stores, disjointed experiences or the challenges brought on by advanced segmentation and micro-segment targeting. Instead, they can deliver the right experience to the right person at the right time and on the right device, effortlessly. With our innovative solution and partnership with companies like Facebook, our clients can acquire new customers faster, grow their relationship with each of them, and retain them for a lifetime."
For a complete list of Facebook Innovation Spotlight Award winners and more information, please visit: www.fbinnovation.com/winners/.
About Sailthru
The Sailthru Customer Retention Cloudsm helps modern marketers acquire, grow, and retain customers. With over 1.6Bn global consumer profiles under management, Sailthru's powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. The world's most innovative publishers, including The Economist, Business Insider and Mashable, and the world's fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed. Founded in 2008, Sailthru's exceptional group of investors include Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners, and AOL Ventures. For more information, please visit www.sailthru.com.
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