Salus Alpha Sponsors Honoring of Muhammad Ali at Sports for Peace London 2012

VIENNA, LONDON and MAUREN, Liechtenstein, July 26, 2012 /PRNewswire/ --

- Cross reference: Picture is available via epa european pressphoto agency and can be downloaded free of charge at: http://www.presseportal.de/story.htx?firmaid=73934 -

Muhammed Ali was honored for his intrinsic values, courage and considerable achievements whilst benefiting his work for the Parkinson's Research and Ali Center. For this special occasion a Gala was organized at the famous Victoria & Albert Museum in London on the 25th July 2012.  Salus Alpha was the proud main sponsor of this extraordinary event.

Muhammad Ali was attending this event to receive the honor personally. Oliver Prock, CEO Salus Alpha: "It is a great honor to meet one of the greatest athletes of all times in person. He is such a strong personality, somebody who really cares for his environment and the people around him needing help and support. He is an inspiring example for all of us." By supporting this event Salus Alpha wanted to show, that it is really important to give help to the ones in need.  

The honor was awarded by Sports for Peace on the occasion of the Olympic Games in London. The opening ceremony will take place on the 27th July.

A laudatio was held by the great boxer Wladimir Klitschko and tennis legend Boris Becker. Also Ali's wife held a speech on his encouragement for the people. For an auction on this very special evening Waldimir Klitschko sponsored his shorts, which he was wearing during one of the greatest box fights. Lewis Hamilton purchased photographs of Muhammad Ali by auction. The total proceeds of this evening were donated to the Muhammad Ali Center, which stands for Ali's six core values: respect, confidence, conviction, dedication, spirituality and giving.

Among the guests were Wladimir Klitschko, Boris Becker and Lewis Hamilton, as well as many other prominent guests.

Photo and Text free for usage on condition copyright is named: (SalusAlpha@SportsforPeace London2012)

For further information please contact:

Salus Alpha Group Services GmbH, Ms. Jacqueline Nagy
Scherffenberggasse 3/8, 1180 Vienna, Austria
Tel: +43-1-9572587-42 ; public.relations@salusalpha.com