SBTech Penetrates Regulated Central American Market Through an Exclusive Deal with the Leading Mexican Bookmaker - Ganabet

LONDON, January 7, 2014 /PRNewswire/ --

Industry-leading and award-winning provider of turnkey sports betting solutions, SBTech, has signed an exclusive deal with leading Mexican land based bookmaker Operadora General de Entretenimiento SA de CV which operates Ganabet.mx.

Licensed and regulated in Mexico, Ganabet.mx will replace their entire legacy sport system with SBTech's powerful turnkey platform. The new partnership will see SBTech provide Ganabet.mx full turnkey solution including its leading sports and live betting product, premium casino and live games, advanced mobile platform and localized payment methods for the Mexican market.

"This deal marks an important step for SBTech into the Mexican market. We are delighted to have Ganabet.mx, which is one of the leading bookmakers in Mexico, as our exclusive partner for the regulated online Mexican market and we are confident that our proven track record in providing advanced sports betting and turnkey gaming solutions in various regulated jurisdictions will help Ganabet offer a unique advanced sports betting product to their players and expand their business quickly and smoothly," says SBTech CEO Itai Zak.

The new deal will see SBTech providing Ganabet with HTML5 based mobile betting platform which is fully compatible with all mobile devices, including leading smartphones, tablets, iPhones/iPads and Android devices, and gives users quick and easy access to over 10,000 monthly live events and premium mobile casino content as well as the ability to deposit and track transactions with localized payment methods for the Mexican market.

"As a veteran bookmaker we know exactly what it takes to run a successful sportsbook betting operation at the regulated Mexican market and SBTech's solution is one of the best solutions in the industry today. SBTech has shown they are fully experienced and knowledgeable in their ability to help existing bookmakers take their offering to the next level, and their expertise will allow us to grow our business in the regulated Mexican markets as well as in other South American markets," said Cris Matus, Operations Manager at Ganabet.