SBTech Signs Exclusive Deal with Albania's Biggest Land Based Operator

LONDON, January 16, 2013 /PRNewswire/ --

SBTech, provider of award-winning turnkey sports betting solutions, has signed an exclusive, multi-year deal with Albanian land based operator Xhoilloto. Licensed and regulated in Albania, Xhoilloto is the biggest land based sports betting operator in the region, boasting over 500 betting shops. The deal will see SBTech replacing Xhoilloto's existing legacy sports betting platform   and providing the Albanian operator with industry-leading turnkey sports betting software for their land based betting shops and the opportunity to progress into the online market with an award-winning online sports betting platform. In addition, Xhoilloto will also enter the world of online gaming with quality casino software offering players an attractive selection of industry leading games.

"We are delighted to provide Xhoilloto with our industry-leading sports betting solutions tailored specifically for the regulated Albanian market," says SBTech CEO Itai Zak. "Not only are we trusted by the biggest Albanian land based operator to replace their existing legacy sports betting platform for all of their betting shops, we will also provide a complete turnkey solution that will enable Xhoilloto to expand their land based business into the online medium."

Xhoilloto is also enthusiastic about their prospects for progression thanks to the new partnership:

"As the biggest regulated land based operator in Albania, we are committed to the highest possible standards. We have decided to upgrade our entire sports betting platform and enter into the online market and chose SBTech not only because of their advanced live betting and sport solution, which will provide our customers with a much wider and richer offering of more events and more bet types, but also because of their unique understanding of the market and their ability to provide us with a complete turnkey and fully managed solution which includes trading and risk management services, advanced agent back office system and a complete casino and sports betting  platform to manage our land based and online operations in Albania and in new markets we are planning to enter," says Taulant Musabelliu, Director at Xhoilloto.

SBTech will be showcasing its cost effective sports betting solution for land based operators at this year's ICE Totally Gaming event in London, February 5-7, with a focus on clients' ability to increase profit margins by eliminating  trading and odds feeds costs while boosting turnover with SBTech's advanced live betting platform, which offers over 200 types of live bets on more than 8,000 live betting events across 20 sports, giving clients a distinct competitive advantage.

About SBTech:
Established in 2007, SBTech is a leading provider of interactive sport betting solutions and services to traditional and regulated markets. The complete offering includes an innovative, dynamic and highly customized suite of turnkey and fully managed online, mobile and offline solutions, which push the interactive betting industry into new frontiers.