SC Johnson Announces Plans to Disclose Product-Specific Fragrance Ingredients

-- First Major Company to Disclose Fragrance Ingredients; Builds on SC Johnson Ingredient Disclosure Leadership

RACINE, Wisconsin, Oct. 9, 2014 /PRNewswire/ -- SC Johnson announced today that it will expand its ingredient disclosure efforts by providing product-specific fragrance ingredient information. The announcement marks a transformational initiative by a major U.S. consumer packaged goods company to provide fragrance ingredient information at the product level.

Beginning in the spring of 2015, consumers will have access to the main ingredients used to create the fragrances in SC Johnson products. SC Johnson Chairman and CEO Fisk Johnson announced the initiative during his remarks at the American Oil Chemists' Society World Conference in Montreux, Switzerland, on Thursday.

Expanding on its voluntary ingredient disclosure program, SC Johnson will begin disclosing air care fragrance ingredients present at the highest concentrations down to .09 percent of the product formula. The number of fragrance ingredients disclosed will vary by product but, on average, consumers should expect to find a range of 10 to 50 fragrance ingredients. Consumers will be able to access this information on WhatsInsideSCJohnson.com or by calling the SC Johnson consumer product helpline.

SC Johnson will first begin to disclose product-specific fragrance ingredients in its air care products – including sprays, candles, oils and gels – initially in the U.S. and Canada, followed by Europe. The program will then expand into other SC Johnson product categories, including home cleaning. For those product categories outside of air care, where fewer fragrance ingredients are used, SC Johnson will list fragrance ingredients present at a concentration of more than .09 percent in the final product or the top 10 fragrance ingredients, whichever provides the most information for consumers. Additional fragrance ingredients found in SC Johnson products that are not disclosed are present at extremely low concentrations and will continue to be available via the company's online palette of fragrance ingredients.

SC Johnson has consistently been an industry leader in ingredient disclosure. In 2009, SC Johnson launched the site WhatsInsideSCJohnson.com to voluntarily disclose ingredients for the company's lineup of air care and home cleaning products, each with a consumer-friendly list of ingredients. In 2012, SC Johnson announced the release of its Exclusive Fragrance Palette to provide consumers with a comprehensive list of the fragrance ingredients found in the company's products. In 2013, the company began adding pest control and other registered products to the site.

About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 128-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com.