Shopatron Launches Söll's Online Skiwear Store in UK

SAN LUIS OBISPO, California, January 30, 2012 /PRNewswire/ --

The elegant skiwear crafted by Söll is now available for purchase online in the UK, thanks to global eCommerce provider, Shopatron. Söll products are known for their quality, vibrancy and comfort, but until now, their line of ski clothing for juniors and adults was only available at retail outlets throughout Spain.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

Shopatron will build Söll's UK online store using their retail-integrated eCommerce solution. The solution sends sales made on Söll's website to a local, authorized retailer in the UK for delivery. The skiwear company will not only benefit from opening this new online sales channel to consumers, but also from the introduction of their brand to the 5,000 sporting goods retailers in the US, Canada and Europe who already fulfill orders through the Shopatron order exchange.

Shopatron, the leading provider of eCommerce solutions for branded manufacturers worldwide, supports multi-currency and multi-language online sales and order fulfillment in 14 countries. With their European headquarters in the UK, Shopatron is the natural choice for Söll.

"We were very excited to find Shopatron and discover that their online sales model can also help us grow our retail, in-store sales," says Söll founder Albert Vincent. "We look forward to expanding our reach into other markets with this new online model."

"With the launch of their Shopatron-powered online store, Söll can expect a significant jump in sales online and in-store," says Shopatron UK General Manager, Shaun Moores. "The increase in retailer sell-through is what sets Shopatron apart from other eCommerce solutions."

Sporting goods brands on Shopatron saw same-store sales increase 21% in 2011 over 2010, while snowsports brands saw an even stronger same-store sales growth of 30% in 2011 over the previous year.

For more information about Shopatron, visit ecommerce.shopatron.com or call +1-866-625-5050.

About Söll

Barcelona-based Söll was founded in 2002 and continues to be based on three values that have defined the mission of the brand since its inception: the use of quality materials, innovative design and competitive prices. At present, the company's priority is strengthening its fashion collections with a variety of accessories (hats, goggles, helmets, underwear, socks, etc.) to enable their young clients to be dressed from head to toe.

For more information about Söll visit: http://www.soll.es

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 40 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's eCommerce solution for brands, Coex Freedom, manufacturers sell on their website and send the orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup to drive foot traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Bosch, Suzuki, Polaroid, Ducati, K2, Roland, Kawasaki and Sevenoaks Sound and Vision. The company is headquartered in San Luis Obispo, California and has European headquarters in Swindon, UK.