Shopatron Named Official eCommerce Partner for ISPO BRANDNEW

SAN LUIS OBISPO, California, January 26, 2012 /PRNewswire/ --

Shopatron, the number-one global eCommerce solution for branded manufacturers, and ISPO BRANDNEW, the leading international sports business network, have created a partnership that brings Shopatron's innovative eCommerce solution to ISPO BRANDNEW. As the official eCommerce partner for ISPO BRANDNEW, Shopatron will expand the support ISPO BRANDNEW offers participating brands by providing complimentary eCommerce stores for the 2012 competition winners.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

Shopatron is the ideal eCommerce solution for ISPO BRANDNEW winners, because successful new brands are focused on two competing goals-reaching out to end consumers to build a customer base, and building up retail distribution. Shopatron's retail-integrated eCommerce model allows branded manufacturers to do both.

With Shopatron's eCommerce model, sales completed on an ISPO BRANDNEW brand's website are handed directly to a local retailer for fulfillment. This gives developing brands a way to sell online while supporting their efforts to recruit retailers. In fact, because Shopatron has existing relationships with nearly 300 sporting goods brands and 5,000 sporting goods retailers in North America and Europe, the ISPO BRANDNEW winners also receive invaluable exposure to a network of potential retail distributors.

Shopatron will build ISPO BRANDNEW winners a world-class, hosted eCommerce web store that includes their patent-pending, retail-integrated order exchange, as well as an mCommerce site optimized for mobile browsing, shopping and checkout. This is a professional eCommerce infrastructure that most start-up brands cannot afford during their first years.

"We appreciate how much effort it takes to bring a great idea to market," says Shopatron Founder and CEO, Ed Stevens. "Ten years ago, Shopatron pioneered the retail-integrated eCommerce business model, one that provides excellent returns for growing brands. That's why we embraced this opportunity to support fellow innovators as the official eCommerce partner for ISPO BRANDNEW."

"ISPO BRANDNEW is more than happy about the cooperation with Shopatron," says Markus Hefter, Exhibition Group Director for ISPO. "It helps us to provide another helpful tool to the ISPO BRANDNEW winners."

For more information about Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.

About ISPO BRANDNEW

ISPO is the world's leading international sports business network. ISPO BRANDNEW is a competition between new, innovative brands designed to give young entrepreneurs a platform to introduce their products to the market. It has been regarded as the barometer of future trends and will be presented at ISPO 2012 for the 21^st time. Since their foundation in 2000, ISPO BRANDNEW has been an excellent steppingstone for young brands, several of which have found success in the industry with the support of ISPO BRANDNEW.

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 40 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's eCommerce solution for brands, Coex Freedom, manufacturers sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's distributed order management model also enables in-store pickup to drive foot traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2 and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.