Showpad Helps Cerus Corporation Share Vital Information During Zika Epidemic

GHENT, Belgium, June 1, 2016 /PRNewswire/ -- Showpad, the leading sales enablement platform that guides reps to results, today announced that its customer Cerus Corporation, a biomedical company focused in the field of blood transfusion safety, is using Showpad to help educate its blood center customers about ways to maintain the safety of the blood supply during a Zika epidemic. Cerus is able to leverage the Showpad platform quickly and efficiently to share vital medical information with its field sales organization.

Cerus' INTERCEPT Blood System is designed to reduce the risk of transfusion transmitted infections by inactivating a broad range of pathogens, such as viruses, bacteria and parasites that may be present in donated blood.

"These types of viruses can be spread through many different channels, including blood transfusion," reports Alain Segers, Senior Director Marketing and Deployment, Cerus Corporation. "So we need a platform that provides us with the ability to react very fast, which we can do thanks to Showpad. In just a few hours, we are able to get very specific information to our team, including published articles that demonstrate the efficiency and effectiveness of our INTERCEPT Blood System."

Despite intensive efforts to stop the Zika virus, it remains a significant threat. The World Health Organization estimates that as many as four million people could be affected by the virus as it spreads in Latin America and the Caribbean to North America in the coming months.

"We are pleased to learn that Showpad has been able to help Cerus publish and share valuable medical information with its team in such a timely manner," said Pieterjan Bouten, CEO, Showpad. "Zika is a devastating epidemic that requires immediate access to the latest medical data, and Showpad is humbled to be able to in some small way help combat the disease."

About Showpad

Showpad delivers the world's most powerful content activation platform - one that makes your content incredibly easy to find, present, share, and measure. Showpad empowers businesses to deliver their content to the right audience at the right time with the most intuitive and robust content platform. With Showpad, sales and marketing teams work better together to engage with audiences, advance conversations, inspire loyalty, and accelerate your business. The Showpad platform can be deployed quickly and scales for any company.