SI Group Announces Global Brand Transformation
SCHENECTADY, New York, Sept. 16, 2015 /PRNewswire/ -- SI Group, a leading global developer and manufacturer of chemical intermediates, specialty resins, and solutions, announced today the implementation of a global brand transformation. The rebranding launch represents the convergence of SI Group's rich history and tradition with a modern aesthetic that includes a new logo.
Logo - http://photos.prnewswire.com/prnh/20130204/NY53537LOGO-b
Photo - http://photos.prnewswire.com/prnh/20150915/266796
With more than a century of innovation and success, the distinctive new look is reflective of emerging global workforce trends. "SI Group employees are energetic and passionate about creating solutions that address complex modern global challenges, like population growth, fuel efficiency, environmental preservation and energy conservation," said Deb Patterson, Vice President of Human Resources. "The enhanced brand unifies the values of both our existing and future talent pool."
"The world is changing and we're evolving with it," said Frank Bozich, SI Group President and Chief Executive Officer. "This rebranding effort is part evolution, part revolution, and aligns with our culture for attracting talented employees who will continue our legacy for providing solutions and value to our global customers."
Originating from The Schenectady Varnish Company established in 1906, the SI Group name was created in 2006 to reflect the changing scope of an ever-growing worldwide marketplace. Today, SI Group includes 20 sites in 10 countries, including the U.S., Brazil, China, England, France, India, Korea, Singapore, South Africa and Switzerland, with more than 2,700 employees.
About SI Group
SI Group is a leading global developer and manufacturer of chemical intermediates, specialty resins, and solutions that are critical to the quality and performance of countless industrial and consumer goods. Founded in 1906 and headquartered in Schenectady, New York, SI Group is a family-owned company with over 2,700 employees worldwide. SI Group operates 20 manufacturing facilities on five continents with $1.6 billion in annual sales. SI Group is The Substance Inside. For more information, visit www.siigroup.com.
Contact:
Tara Morgan
Public Relations & Communications Manager
SI Group, Inc.
+1-518-347-4194
tara.morgan@siigroup.com
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