Small Business Storytelling: Tips on How to Keep Marketing Content Fresh

Learn how to engage readers with thoughtful content

NEW YORK, July 13, 2016 /PRNewswire/ -- Storytelling provides small businesses the unique opportunity to humanize their brand and bring their products and services to life. In order to succeed in the art of business storytelling your marketing content must be unique, thoughtful and engaging.

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In the latest article posted to PR Newswire's Small Business PR Toolkit, 3 Ways to Engage Your Readers with Thoughtful Content, contributing author Steve Lazuka explores this topic and provides ways to continually create compelling content.

• Personality and tone. To prevent yourself from producing shallow content that is written in a bland and dry voice, let your personality shine through by structuring the content in an appropriate tone and voice that meets audience expectations and requirements.
• Experiment! Don't be afraid to experiment with various formats of your content such as how-to's, Q&As and even op-ed pieces. Presenting the information differently can allow you to take a deeper dive into the subject and also inspire your audience.

It's never been more important for small business marketers to establish brand blogs that tell their story, and achieve their goal. For discussion on the remaining way to create thoughtful content, read the complete blog post here: http://bit.ly/29DOEeC

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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