SmartFocus Cited as a Strong Performer in Real-Time Interaction Management (RTIM)

LONDON, July 30, 2015 /PRNewswire/ --

• INDEPENDENT RESEARCH FIRM CITES SMARTFOCUS AS A STRONG PERFORMER IN ITS REPORT ON REAL-TIME INTERACTION MANAGEMENT
• RETAILER WATERSTONES CHOOSES THE SMARTFOCUS MESSAGE CLOUD TO POWER ITS RTIM

SmartFocus announced today that independent industry analyst Forrester Research, Inc. has named it as a strong performer in its report - The Forrester Wave™: Real-Time Interaction Management Q3.

SmartFocus was among the select companies Forrester invited to participate in its July 2015 Wave report, Real-Time Interaction Management Q3. In the evaluation, SmartFocus was cited as a Strong Performer in the real-time interaction management market.

Report author and Forrester Analyst, Rusty Warner, wrote: "The RTIM market is evolving rapidly, as [customer interaction professionals] seek to leverage analytics to deliver contextually relevant, real-time experiences across both digital and offline channels."

"[SmartFocus's] strong performance in this evaluation is due to its successful integration of acquired analytical algorithms to consistently manage retail customer interactions across email, mobile, the web, and ecommerce. SmartFocus also offers an innovative virtual beacon approach to proximity marketing…"

Forrester defines RTIM as 'Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints'.

SmartFocus believes that The Forrester Wave™: Real-Time Interaction Management report confirms that ensuring a marketing campaign works across all of a brand's channels is no longer sufficient and that truly effective marketing has to be done in real-time.

Rob Mullen, CEO at SmartFocus, says: "We are absolutely delighted to have been recognised in Forrester's RTIM report. To see a key industry analyst affirm, in our view, the market's shift from omnichannel marketing to marketing driven by real-time interactions with individual customers is hugely encouraging.

"Customers increasingly expect to be treated as individuals and it is clear that if your marketing isn't real-time, it's already out of date. Advanced email and truly personalised marketing are key to successful campaigns and incremental revenue. That means personalised and contextually relevant real-time interactions are no longer optional extras for marketers."

Marketers achieve a holistic view of their customers with innovative technology from SmartFocus, enabling them to deliver even more personalised marketing interactions that increase brand engagement and sales. The Message Cloud effortlessly processes big data to automatically personalise and contextualise communication to every brand's customer. Using a host of factors including location, weather, customer age and gender, favorite brands and products, web browsing history, past buying behaviour and abandoned carts, The Message Cloud listens to and learns from customers.

Waterstones Powers Their Campaigns With The SmartFocus Message Cloud 

Waterstones are one brand who have already chosen the SmartFocus Message Cloud to power their real-time marketing campaigns, as Ed Armitage, Waterstones' Ecommerce Director, explains: "Replicating our in-store experience when each and every one of our customers visits our website or receives one of our marketing messages is critical to us. The SmartFocus Message Cloud offers us all of the capabilities we were looking for in a single, comprehensive real-time marketing platform."

ADDITIONAL INFORMATION 

ABOUT SMARTFOCUS  

SmartFocus is a leader in personalised digital interactions, enabling the world's largest brands - including Mercedes-Benz, Speedo, Macy's and Levi's - to understand and connect more closely with today's connected consumers; whether that be via web, mobile, email or social channels. Through The Message Cloud solution, SmartFocus genuinely listens to and learns from customers using patented algorithms and unique location-based marketing tools. Using The Message Cloud, SmartFocus customers have the rich data, intelligence and the tools for contextually unique engagements, through any digital channel. http://www.smartfocus.com