SmartFocus Cited as a Strong Performer in Real-Time Interaction Management (RTIM)
STOCKHOLM, August 5, 2015 /PRNewswire/ --
- INDEPENDENT RESEARCH FIRM CITES SMARTFOCUS AS A STRONG PERFORMER IN ITS REPORT ON REAL-TIME INTERACTION MANAGEMENT
SmartFocus has announced that independent industry analyst Forrester Research, Inc. has named it as a strong performer in its report - The Forrester Wave™: Real-Time Interaction Management Q3.
SmartFocus was among the select companies Forrester invited to participate in its July 2015 Wave report, Real-Time Interaction Management Q3. In the evaluation, SmartFocus was cited as a Strong Performer in the real-time interaction management market.
Report author and Forrester Analyst, Rusty Warner, wrote: "The RTIM market is evolving rapidly, as [customer interaction professionals] seek to leverage analytics to deliver contextually relevant, real-time experiences across both digital and offline channels."
"[SmartFocus's] strong performance in this evaluation is due to its successful integration of acquired analytical algorithms to consistently manage retail customer interactions across email, mobile, the web, and ecommerce. SmartFocus also offers an innovative virtual beacon approach to proximity marketing…"
Forrester defines RTIM as 'Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints.'
SmartFocus believes that The Forrester Wave™: Real-Time Interaction Management report confirms that ensuring a marketing campaign works across all of a brand's channels is no longer sufficient and that truly effective marketing has to be done in real-time.
The Message Cloud by SmartFocus effortlessly processes big data to automatically personalise and contextualise communication to every brand's customer. Using factors including location, weather, customer age and gender, favorite brands and products, web browsing history, past buying behaviour and abandoned carts, The Message Cloud listens to and learns from customers.
For a complimentary copy of the report, click here.
ABOUT SMARTFOCUS
SmartFocus is a leader in personalised digital interactions, enabling the world's largest brands - including Mercedes-Benz, Speedo and Levi's - to understand and connect more closely with today's connected consumers via web, mobile, email or social channels. The Message Cloud solution listens to and learns from customers using patented algorithms and unique location-based marketing tools. Using The Message Cloud, SmartFocus customers have the rich data, intelligence and tools for contextually unique engagements, through any digital channel. http://www.smartfocus.com
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