SmartFocus Showcases Proximity First at the NRF Retail's Big Show 2016

LONDON, January 14, 2016 /PRNewswire/ --

• In a first for the National Retail Federation's Big Show, SmartFocus will run a live proximity & personalisation demo with 'footstep accuracy' at stand #752 
• SmartFocus CMO Jess Stephens presents a must-see session on the benefits of real-time interactive marketing to leading retail brand marketers 

SmartFocus, creator of the groundbreaking Message Cloud marketing solution, will attend the NRF Retail's Big Show for the first time this month. At the event, SmartFocus will be helping marketers from the world's biggest retail brands take their customer communications to the next level with real-time personalisation.

In a first for the Big Show, SmartFocus will be partnering with Displaydata to showcase how proximity and personalisation work together, replicating a retail environment on the EXPO floor. SmartFocus stand attendees will receive sommelier-level wine recommendations directly to their smartphones, reflecting their personal preferences. These in-app wine recommendations include added information including price, tasting notes and matched foods, and attendees will be able to 'favourite' wines. Displays on the booth will show the live wine demo data being captured at the show.

The Big Show also sees Jess Stephens, CMO of SmartFocus, revealing how real-time marketing can influence the customer purchase in her session on Sunday, January 17^th at 2:00pm, in the BIG !DEAS theatre. In her talk, entitled 'Real-time Matters! Using Data to Power Real-time Marketing Moments', Stephens will discuss the importance of real-time interactions triggered by customer behaviour, not by a marketer's best guess.

Jess Stephens says: "My session will illustrate how today's consumer is demanding a more personalised and relevant experience, with every interaction tailored around their location, activity and device. I will show how marketers can use real-time data - including location data - to enhance their web and CRM programs to influence the customer purchase, and show real-world examples with KPI-smashing results."

Specialists in real-time interactive marketing, SmartFocus were recently named a Strong Performer by independent industry analyst Forrester Research, Inc. in its report - The Forrester Wave™: Real-Time Interaction Management Q3 2015, and also won a prestigious Bronze 2015 International Stevie® Award in the Most Innovative Company of the Year in Europe - United Kingdom category, and a Consumer Insight Solution - Business Intelligence Category at the DMA 2015 Innovation Awards.

SmartFocus is a leader in personalised digital interactions, enabling the world's largest brands - including Mercedes-Benz, Macy's and Levi's - to understand and connect more closely with today's consumers via web, mobile, email or social channels. Trusted by over 2,500 customers, The SmartFocus Message Cloud delivers 60 billion personalised interactions and 7 million email campaigns every year.

Over 540 solution providers will join SmartFocus to showcase their technology at this year's Big Show. The NRF's Annual Convention & EXPO is the US retail industry's flagship event, offering unparalleled education, networking, technologies and solutions. SmartFocus will showcase its technology at stand #752 on EXPO Floor Level 1.