SNO™ Glacier Water from Iceland Earns 'Kid Kritics Approved' Seal

-- After Scoring High with Kids and Exceeding RD Purity Standards

TARPON SPRINGS, Florida, July 10, 2014 /PRNewswire/ -- How would you pronounce the name of the 20,000-year-old Icelandic glacier Eyjafijallajokull from where SNO™, one of the purest waters on the planet, hails? 

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The more than 70 children participating in the Kid Kritics (http://www.kidkritics.com/) product review of the premium bottled water had vastly different pronunciations, but one thing they nearly agreed upon unanimously was how good it tastes.

Following their vote, Kid Kritics granted SNO™ its highly-regarded 'Kid Kritics Approved' seal, signifying the water not only exceeded purity standards – being nitrate-free and naturally high in oxygen – but passed the taste test with flying colors.

The official taste test of SNO™ (http://drinksnowater.com/) was conducted during a YMCA Summer Bridge program at Tarpon Springs Elementary School.

"SNO glacier water Iceland is honored to receive the widely-respected 'Kid Kritics Approved' seal, signifying SNO received high marks from kids on its independent tasting panel, and earned unreserved approval from the non-profit organization's Registered Dieticians, who unanimously voted to recognize SNO with this prestigious seal," said Paul Kincaid, VP National Sales of iGlacier Water U.S.A., the importer of SNO™.

"We consider Kid Kritics' 'Approved Status' as a valued endorsement of SNO and reconfirmation of SNO's rare qualities," Kincaid said. "This designation will help parents become more aware of SNO's purity, superior taste and extraordinary health benefits for children and adults alike."

"The 'Kid Kritics Approved' seals appear on labels and advertising," said Founder, Ellen Briggs. "We aim to provide parents with a clear and credible way to identify healthy foods, beverages and supplements children will actually like."

The Kritics blindly tested three ounces of SNO™. Looking at it, smelling and tasting, many of them reported SNO™ tasted better than the water they drink at home.

"The Kid Kritics really enjoyed tasting SNO water! When we told them the water came straight from a glacier, they were happy to know there is still a place in the world with such pure water!" said Carolina Jantac, MS, RD, LD and spokesperson for Kid Kritics. 

Recommended by physicians for babies and pregnant women, SNO™ is available in the U.S. and U.K. at Sprouts, Bristol Farms, Albertsons, Central Market, Whole Foods, TESCO, via Nexpress Home delivery and online at Harrods, amongst others. SNO™ expects to increase their retail availability in the coming months.

Media contact: Monika Amar +1-561-750-9800 x2300; monika@transmediagroup.com