SoftServe to Sponsor and Judge the Start-Up Contest at the Doctors 2.0 & You Conference

- SoftServe supporting patient travel and judging entries for digital health startup contest.

LONDON, May 22, 2014 /PRNewswire/ -- SoftServe, Inc., a leading global software application development and consulting company, today announced company's Eugene Borukhovich, VP Healthcare, European Markets, will be a judge at the Start-Up Contest for participants of Doctors 2.0 & You conference.

Logo - http://photos.prnewswire.com/prnh/20140123/FL51590LOGO

The Doctors 2.0 & You conference series, organized by Basil Strategies, digital health consultancy (Paris), is an international congress dedicated to the use of New Technologies in the healthcare industry. The 4th edition of the conference will take place in the Cite Internationale Universitaire de Paris, Paris, France, on June 5-6, 2014.

The goal of the conference is to identify the benefits of the latest technologies and social media platforms for healthcare. The conference will focus on an evaluation of digital health, with patients heavily involved and seen as a valuable part of the event.

"I am delighted that companies like SoftServe not only understand but also support our efforts to bring patients to participate in digital health conferences. Their voice will be heard at Doctors 2.0 & You and everyone will benefit from that experience," said Denise Silber, founder of Doctors 2.0 & You.

"It is only down to the generosity of SoftServe that patients get to be part of amazing events like Doctors 2.0. Without that support patients cannot truly participate in the health care discussions that will take place over the 2 days in Paris," Michael Seres, ePatient and Ambassador UK for Doctors 2.0 & You.

About the Judge

Prior to joining SoftServe, Mr. Borukhovich served as CEO of Initium Consulting Group B.V., an Amsterdam-based, pre-eminent boutique service provider of knowledge expertise to the healthcare and private equity industries. He previously served as VP and CIO of International at a Fortune 15 pharmacy benefit management company where he worked with European clients and vendors to launch new and innovative healthcare products. Mr. Borukhovich was also a co-founder and chief evangelist officer at the healthcare startup, HealthWorldWeb.

About SoftServe Inc.

SoftServe, Inc. is a leading global software application development and consulting company. We immerse ourselves in our client's business and relentlessly focus on providing technology solutions that create tangible business value. Our robust competencies include business and technology consulting, software optimization, SaaS/Cloud, Mobile, UI/UX and BI/Analytics for vertical markets such as healthcare, retail and high tech. SoftServe developed Abiliton, a set of adaptive best practices and processes for software development optimization comprised of people, processes and technology. Abiliton ensures predictable, repeatable results and faster time to market, positioning businesses for scalable growth. With over 20 years of industry excellence, SoftServe delivers rich user experiences, intuitive products and solutions providing our clients with a strong competitive advantage. Our offices are located in North America, Europe and Russia. For more information please visit www.softserveinc.com.