Sparkling Wine's Changing Consumption and Innovation Driving Major Market Growth

BROMSGROVE, England, September 26, 2012 /PRNewswire/ --

A brand new report has concluded that sales of sparkling wine (excluding champagne) are continuing to grow steadily in 80% of the category's major international markets.

The report, entitled 'Global Market Review of Sparkling Wine - Forecast to 2016', was published recently by IWSR and just-drinks.com, the leading online resource for the beverage industry. It highlights the increasing popularity of sparkling wine, which has grown by around 42.5m nine-litre cases since 2002.

"20 out of 25 sparkling wine markets posted increases (2002 - 2012) including four of the five largest markets - Germany, Russia, France and Italy." The report also states that "sparkling wine posted a steady 2.5% compound annual growth rate (CAGR) between 2006-2011. In 2011, the global growth rate was 0.89% over 2010."

Every day and  special occasions…

According to the report, this growth can be attributed to a number of factors. Whilst consumption has traditionally been associated with special occasions, it is now taking place far more regularly as consumers increasingly view sparkling wine as an everyday drink. Strong product innovation has also been beneficial with rose sparkling wine among the developments that have delivered significant growth in sales to women and across a number of markets.

Furthermore, the report reveals that building "world-class brands capable of commanding premium prices" presents a considerable challenge that must be overcome in the future.

The report outlines the key factors driving the market, the associated issues and challenges, analysis from IWSR and 40 data tables on the world's major markets by retail value. It also provides the latest 2011 volumes for the top brands and producers by market alongside year-on-year trends.

'Global Market Review of Sparkling Wine - Forecasts to 2016' is available now from just-drinks.

About just-drinks.com

Established in 1999, just-drinks is a leading online resource for the global beverage industry, publishing around 20 news articles, analysis features and insights every working day. Under the direction of managing editor Olly Wehring, its experienced team of journalists, consultants and analysts provide a unique and comprehensive blend of reports and interpretation of the beverage industry, including key events, trends, interviews and research that are delivered to over 92,000 business executives per month.

Via its website, webinars and in-depth management briefings, just-drinks offers insight into soft drinks, wine, beer, liqueur and whiskies industry developments and supply-chain trends, brand and corporate strategies, CONSULT research platform, enterprise technologies such as PLM and ERP. Furthermore, just-drinks supplies news on manufacturing developments and how the drinking industry retailers perform around the world.
For details of how just-drinks is helping decision makers make decisions, visit http://www.just-drinks.com.

For further information and images please contact Kate Varvedo, marketing communication manager at Aroq Limited on +44(0)1527-573-616, e-mail kate.varvedo@aroq.com