Standard Life Uses Autonomy to Transform Its Online Presence

CAMBRIDGE, England and SAN FRANCISCO, August 3, 2011 /PRNewswire/ --

Autonomy's End-to-End Web Content Management Platform Implemented at Standard Life

Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that leading long term savings and investments company, Standard Life, is using Autonomy's Web Content Management (WCM) platform to manage its customer-facing internet site, http://www.standardlife.co.uk, its financial adviser extranet site, http://www.adviserzone.com, and its corporate intranet network.

Standard Life chose Autonomy's award-winning solution, powered by the Intelligent Data Operating Layer (IDOL), due to its unique ability to provide a simple, intuitive way to create, optimize and deliver content across multiple websites, all through one user-friendly interface. Autonomy's WCM technology has been instrumental in allowing Standard Life to easily and cost effectively create, deliver and optimize large volumes of content on its websites.

Standard Life is a leading provider of long term savings and investments to around six million customers worldwide.  The Standard Life group includes savings and investments businesses, which operate across its UK, Canadian and European markets; corporate pensions and benefits businesses in the UK and Canada; Standard Life Investments, a global investment manager, which manages assets of over 157 billion pounds Sterling globally; and its Chinese and Indian Joint Venture businesses.

Standard Life's WCM platform combines the powerful features of two Autonomy award-winning products: Autonomy TeamSite, the market-leading solution for authoring content, site design and layout, content targeting, workflow and approvals; and Autonomy LiveSite, which enables the creation of dynamic, interactive and targeted sites for any purpose, such as a landing page or promotional microsite.

Autonomy's WCM solution delivers Standard Life the benefits of:

• Optimizing website visitors' experience to increase conversions and sales revenues by enabling the easy delivery of highly-targeted and engaging web content.
• Enabling consistent and timely re-branding by offering Standard Life a single, scalable repository for managing all web assets.
• Promoting operational efficiency through an intuitive and customizable user interface that allows Standard Life marketers to create and manage web content and initiatives without reliance on IT.

"Key changes in legislation, regulation and the way customers interact with financial services brands are changing the future landscape of our industry," said Kevin O'Shaughnessy, Group Digital Director at Standard Life. "This creates opportunities for firms that can be nimble and innovative to use technology to exploit new market opportunities. It also presents challenges as firms must be able to cope with changing their systems to meet new demands. The relationship we have with Autonomy has meant we're ready for these changes, which puts us in a very strong position to capitalize on future opportunities."

"Autonomy is delighted to have been chosen as Standard Life's trusted partner for transforming its online presence," said James Murray, vice president of Autonomy Promote Solutions EMEA. "We are thrilled to contribute to Standard Life's industry-leading digital strategy by providing meaning-based Web Content Management and marketing optimization tools to deliver a compelling and relevant experience to its website visitors."

Please visit http://www.autonomy.com/wcm to find out more.

About Autonomy

Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, spearheads the Meaning Based Computing movement. IDC recently recognized Autonomy as having the largest market share and fastest growth in the worldwide search and discovery market. Autonomy's technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data, including unstructured information, such as text, email, web pages, voice, or video. Autonomy's software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis.

Autonomy's customer base is comprised of more than 25,000 global companies, law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestlé, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit http://www.autonomy.com to find out more.

Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.

   Autonomy Editorial Contacts:
     Maria Chotreva                       David Vindel
    Autonomy (UK)                        The Red Consultancy (UK)
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    Edward Bridges                       Louise Kehoe
    Financial Dynamics (UK)              Ogilvy PR (US)
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    edward.bridges@fd.com                louise.kehoe@ogilvypr.com