Suzuki GB PLC Offers Motorcycle Clothing and Accessory Lines Online

SAN LUIS OBISPO, California, February 22, 2011 /PRNewswire/ --

Suzuki Great Britain's "wish list" just got better.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

Thanks to the integration of Shopatron eCommerce (http://ecommerce.shopatron.com/) into its website, http://www.suzuki-gb.co.uk/accessories/, Suzuki GB PLC is now offering its popular motorcycle clothing and accessory lines for sale online in the UK.

Suzuki GB PLC's new online store takes its proven wish list system - where customers created gear wish lists and were contacted by local dealers for fulfillment - a step further, working with authorised dealers to fulfill orders placed directly on the branded website. The online store allows customers to select their chosen product and complete the transaction with secure payment before handing the order to the nearest participating dealer for delivery to the customer.

"Giving customers the opportunity to complete the sales process online has been our goal since we added the wish list functionality to our parts and accessory website a couple of years back," said Suzuki GP PLC's Wayne Dye, General Manager of the Parts and Accessories Division. "With this system we are able to keep our dealer network involved, but also speed up the delivery process by selecting the closest dealer holding stock. On top of this, soon to be added will be our 'in-store pick-up' option, where customers can select and pay for larger items and visit the nearest dealer for collection or to arrange fitment."

The "in-store pickup" option will not only give end consumers the ability to pick up their purchase at a local dealer as soon as the same day, but will drive additional purchases for Suzuki GB PLC's trusted dealers.

To browse, select and now buy items from Suzuki's authorised clothing and accessory range, visit http://www.suzuki-gb.co.uk/accessories/.

To learn more about Shopatron eCommerce solutions, visit http://ecommerce.shopatron.com/.

ABOUT SUZUKI MOTOR CORPORATION

Starting business in 1909 as Suzuki Loom Works, the firm was incorporated in 1920. Since its foundation, Hamamatsu, Japan, Suzuki has steadily grown and expanded. During the post-W.W.II period, our motorized bike "Power free" which earned a good reputation was followed by our 125cc motorcycle "Colleda," and later by the pioneering "Suzulight" lightweight car that helped bring Japan's automotive revolution.

Each of these was epoch-making in their own right as they were developed and manufactured by optimizing the most advanced technologies of that period. Today, constantly going forward to meet changing lifestyles, the Suzuki name is seen on a full range of motorcycles, automobiles, outboard motors and related products such as motorized wheelchairs and industrial equipment. The mark trademark is recognized by people throughout the world as a brand of quality products that offer both reliability and originality. Suzuki stands behind this global symbol with a sure determination to maintain this confidence in the future as well, never stopping in creating such advanced "value-packed products."

ABOUT SHOPATRON

Founded in 2001, Shopatron is the No. 1 retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers. Working with more than 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron meets the evolving eCommerce needs of branded manufacturers and multi-channel retailers.

Shopatron's European Headquarters is located in Swindon, United Kingdom. It provides support in the local language for many great brands across mainland Europe like Marshall Amplification, Katadyn, K2 Sports and Sevenoaks Sound and Vision. For more information, visit http://ecommerce.shopatron.com.