Swedish Beauty-Tech Brand FOREO Launches AI-Enabled "Beauty Coach" LUNA fofo

Today, Swedish beauty-tech brand, FOREO, unveiled the world's smartest and smallest beauty coach in the form of the AI enabled smart facial cleansing device - the LUNA fofo.

     (Logo: https://mma.prnewswire.com/media/737501/Foreo_Logo.jpg )

     (Photo: https://mma.prnewswire.com/media/737503/LUNA_fofo.jpg )

     (Photo: https://mma.prnewswire.com/media/737505/Aqua_Marine_LUNA_fofo.jpg )

An addition to the popular celebrity and media favourite LUNA family, the LUNA fofo ushers in the era of personalized skincare accessible at the touch of a button. As its name and design suggests, the LUNA fofo is like having a personal beauty coach to cater to consumers' every skin need, every day.

Ever since its Beta version launched in July this year in the US, where FOREO shipped 900,000 LUNA fofos to US beauty fans in partnership with the FabFitFun Beauty Subscription site, LUNA fofo's skincare algorithm has been getting smarter by the day - clocking up an impressive 700 years worth of intelligence in the last two months alone and almost 1 million skincare consultations to date.

FOREO Founder and CEO Filip Sedic, who created the award-winning LUNA with his wife in 2012, says this is a bold new frontier for the Swedish beauty-tech brand, "This FOREO device is capable of self-learning and is differentiated from other skincare products by its ability to advance day after day." Currently LUNA fofo's skincare treatment balances moisture levels with information from a skincare quiz on the FOREO For You app to customize the frequency, power and duration of T-Sonic pulsations on the skin. This ensures an optimized treatment for each individual that will update according to their skin's condition.  

Sedic continues: "Our future products plan to detect air quality and the user's skin condition in real time. Based on all the data, the device could come up with a mode of treatment that is most suitable at that very moment. The device will soon be able to predict what kind of treatment, products or tools are best needed for the days ahead."

LUNA fofo is the latest beauty gadget from FOREO disrupting the industry incorporating machine learning and personalization features. It is enabled to give users their skin age, rate their skin out of 100, report on hydration percentages and then with this personal data, it will fully customize the cleansing routine to improve results. Owners are advised to use the analysis sensors once every two weeks to check the progress, but once the routine is saved they simply turn on LUNA fofo and let it get to work. The end goal is to see their skin over time and reach that coveted score of 100 / 100.

LUNA fofo is available now on foreo.com/lunafofo, retailing at 89 USD / 89 EUR / 79 GBP.

The FOREO For You app can be downloaded for free from the App Store for IOS / Google Play Store for Android and the full press kit and media release can be accessed at foreo.com/fofomedia.

For media interviews or further commentary from FOREO CEO Filip Sedic, please contact pr@foreo.com.