Swiss Watches Have Long Been a Source of Affordable Luxury and New Brand 88 Rue Du Rhone Looks set to Continue the Proud Tradition of the City of Geneva

BRIERLEY HILL, England, August 15, 2012 /PRNewswire/ --

Launched by brothers Pierre and Elie Bernheim, themselves the grandsons of the famous independent watchmaker Raymond Weil, the stylish new line is available exclusively in the UK through The Watch Hut and its parent company DM London.

The name of the new watch range is a mixture of symbolic meanings.  The numeric part of the name, whilst an important and whimsical design detail contained on the face of the watch, is also considered a symbol of good fortune.  

The number 8 is considered to be a lucky number in Asia where it symbolises ambition and power.  When doubled, the two numbers are a pictographic representation of the hope and optimism bestowed on the four leaf clover.  

Alongside its value as a symbol of good luck, the Rue du Rhone name also embodies the glamour of Geneva's most prestigious retail shopping street.  It is similar to London's Knightsbridge district or the Champs-Elysees in Paris. The street runs parallel to the river of the same name inviting comparisons between the continual movement and flow that is common between a mighty river and the range of high-quality watches.

The new brand draws on a unique blend of skill and family tradition to create the exceptional range of watches available from The Watch Hut.  Like the combination of the two eights in the name of the brand, the Bernheim brothers have combined their talents, expertise and watchmaking know-how to create 88 Rue Du Rhone watches.

These two entrepreneurs have set out their manifesto to offer consumers an elegant selection of watches balancing Swiss excellence and contemporary designs, tradition and innovation whilst remaining accessible to a broader market.  The 88 Rue Du Rhone watches brand represents a new kind of luxury from a new generation.  Their decision to use the online retailer The Watch Hut as one of their launch partners is an indication of the growing importance of the specialist online shop.

For more information on the exclusive 88 Rue Du Rhone line visit http://www.thewatchhut.co.uk.

Rich Jarott, rich@thewatchhut.co.uk, +(44)01384-721550