Sword Ciboodle Harnesses Technology, Industry Changes to Provide Powerful CRM for the Fortune 500

- Customization, innovation keys to the award-winning company's success

CHICAGO and GLASGOW, Scotland, May 22, 2012 /PRNewswire/ -- Sword Ciboodle, a global provider of customer engagement solutions, is among the top CRM solution providers that cater to the needs of some of the world's best known, large-scale blue chip consumer and business-to-business brands. In achieving this position, Sword Ciboodle has gone against the conventional wisdom of CRM practices, working to mold the platform to fit the requirements of the business, versus making the business fit into the software. This allows their clients to have the ability to grow and expand with changing customer demands.  Sword Ciboodle counts Sears, Nicor National, Marie Curie Cancer Care, Bally Total Fitness and Admiral Insurance among these global brands.

Sword Ciboodle is able to establish itself and remain a trusted CRM partner through a strong commitment to using the right blend of cutting edge technology. This is in addition to providing experienced onsite implementation teams who address the unique requirements of each customer -- a specialization that goes beyond what is standard for the industry. This personalized approach also extends into continually-evolving technology such as cloud computing, in which many CRM solution providers are making customers choose between cloud environments or on-premise. Sword Ciboodle offers a hybrid cloud solution that enables organizations three options: cloud, on-premise, or a very flexible blend of both.  This empowers organizations of all sizes to leverage the environment which best meets their business need.

Sword Ciboodle is one of the only solution providers that enables organizations with complex processes to leverage existing assets, as well as integrate new channels and technologies without a complete technology platform refresh.  This flexibility can start with a standard call center implementation that evolves into a combination online chat and phone customer service offering.

This market position is supported by a number of independent bodies, including industry analyst Forrester Research.  In a recent Forrester Research Report, Principal Analyst Bill Band stated, "Instead of deploying slow-to-change packaged applications or building difficult-to-change custom solutions, leading organizations embrace business process methodologies -- supported by process-centricIT platforms -- that drive rapid process change, increased business engagement, and dramatic improvements in worker productivity."

"Today's marketplace is rapidly evolving, resulting in different customers needing and requiring unique solutions," said Alex Black, senior partner and head of CSC's Enterprise Intelligence Practice. "Forcing organizations to fit one mold just does not work, and yet this is attempted all too often in this industry. Sword Ciboodle enables us to empower companies to put together solution sets that work not only for their overall business goals, but also with their existing processes and technology."

"Sword Ciboodle really is shedding its 'dark horse' market position and emerging as a dominant provider for some of the world's most notable brands," said Paul White, Worldwide Sales and Marketing, Sword Ciboodle. "For quite some time there has been a misconception that Sword Ciboodle's 'smaller size' meant we were not a force to be reckoned with, but the reality is we are nimble and are in a very favorable place, evidenced by our steady company growth and increasing roster of well-known clients."

During the past few months, Sword Ciboodle has received industry recognition for its platform and CRM approach. In 2012, the company was again named to CRM industry guru Paul Greenberg's list of companies to watch for the 3rd year running, and have been listed on Gartner's prestigious Gartner Magic Quadrant for CRM Customer Service Contact Center for five consecutive years.

About Sword Ciboodle

Sword Ciboodle delivers award-winning, modular CRM software to contact centers worldwide for advanced customer engagement across multiple social channels. The Sword Ciboodle platform accelerates the ability to deliver consistent customer service, leading to exceptional customer experiences that reduce overall operational costs and achieve higher revenue. Sword Ciboodle's family of product offerings can be categorized into three service bundles; be served, be solo and be social. The company and its contact center software are consistently recognized by industry analysts as one of the world's leading customer-centric solutions; featured by the prestigious Gartner Magic Quadrant, CRM Customer Service Contact Centers, for five consecutive years.

CONTACT: Liz Erk, +1-781-279-0370, liz@jaxsongroup.com