T-Systems Launches First Ever London Bus Advertising Campaign

News provided by

T-Systems Ltd

29 Jun, 2016, 07:00 GMT

LONDON, June 29, 2016 /PRNewswire/ --

- T-Systems wraps five London double-decker buses

- Giant IP address 'teaser' to attract IT executives along the routes

T-Systems Limited, Deutsche Telekom's business customer arm, has launched its first ever London bus advertising campaign.

     (Photo: http://photos.prnewswire.com/prnh/20160628/384211 )

     (Photo: http://photos.prnewswire.com/prnh/20160628/384212 )

The first of five London buses, which have been wrapped with a giant IP address, started circulating on the number 21 bus route on Friday 10th June.  The other four buses started circulating throughout the week of 13th June.  The advertising campaign will last for six weeks.

The advertising features a giant IP address and is a "teaser campaign" aimed at intriguing IT executives that live and work along the routes to investigate by entering the IP address into their smart phones.  The address leads to a T-Systems micro-site: https://www.de-risked.com/mor/, which offers visitors information about taking the risk out of digital transformation.

T-Systems' head of marketing, Ed English, said: "A giant IP address won't mean much the majority of Londoners, but it will stand out for IT execs.  It is an unusual strategy, but we hope it will cut through the confusion of advertising messages out there and speak directly to our target market."

The first T-Systems wrapped London bus on the number 21 bus route on Friday 10th June, 2016.

About T-Systems  

T-Systems offers small, medium-sized and multinational companies ICT solutions for an increasingly complex digital world. In addition to services from the cloud, the range of services is centered around M2M and security solutions, complementary mobile communications and fixed network products, and solutions for virtual collaboration and IT platforms, all of which forms the basis for our customers' digital business models.

With approximately 47,800 employees worldwide, T-Systems generated revenue of around EUR 8,6 billion in the 2014 financial year.

For further information please contact Kelso Consulting (http://www.kelsopr.com ) at maio@kelsopr.com and on +44(0)20-7242-2286.