TalkTalk Cyber-Attack: a Sign of the Times says Ronan Gruenbaum, Associate Dean of Hult International Business School

LONDON, October 23, 2015 /PRNewswire/ --

TalkTalk needs to educate its staff to up their game and customers on the dangers they now face, says Ronan Gruenbaum, Associate Dean, Hult International Business School, and author of the new book, Making Social Technologies Work: Leveraging the Power and Managing Perils of Social Technologies in Business.

He says: Yesterday's cyber-attack on internet provider TalkTalk is not surprising, it is part and parcel of modern life where we do so many transactions and banking online.  But in the same way we expected the banks of old to have vaults to keep their cash and ensure our details were secure, so we expect the online equivalents to keep data encrypted. 

"The biggest shock is not that TalkTalk was attacked, but that they were so ill-prepared for it, whilst only using the news and media to inform customers, rather than email or text which they use so effectively to sell.  TalkTalk need to educate their staff that they need to up their game, and their customers on the dangers they now face."

About Hult International School of Business 

Hult International Business School strives to provide the world's most relevant business education through a cutting edge curriculum and innovative teaching methods, offering undergraduate and postgraduate education across a global network of seven campuses, and serving business leaders, teams and organisations globally through Ashridge Executive Education.

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