The Belle of the Ball - New Look's Exclusive Prom Dress Collection Online

LONDON, June 12, 2013 /PRNewswire/ --

Dreaming of an enchanted prom? Surely the most important part of creating a night to remember is finding the perfect dress. And New Look has a collection of styles guaranteed to turn heads. So, for a magical treasure-trove of lace, silk and tulle, spun into fairytale-inspired dresses, shop in-store or online at newlook.com.

Taking a cue from the year's hottest red carpet style statements, New Look's 2013 prom dress collection includes everything from elegant one-shoulder gowns to short, flirty styles. The choice is spellbinding. Some styles have cute sweetheart necklines. Others have dipped hems. And many include intriguing contrasts such as the eye-catching combinations of sparkly sequined bustiers with skirts in lace or ruffled tulle.

Every dress is intricately designed, and every jewel is carefully placed. And, as well as striking partnerings of black and white, New Look's exclusive prom dress collection also includes all the year's hottest eveningwear colour choices from coral to royal blue and purple.

As the big night approaches, New Look helps every girl find her perfect dress - whatever her look, whatever her style, and whatever the statement she wants to make. From playful to sophisticated, from alluring to romantic, the New Look prom dress collection is filled with the stuff of fairytale fashion dreams.