The Children-Baby-Maternity Expo Opens Doors to Breaking Records

SHANGHAI, July 19, 2012 /PRNewswire/ -- The 12th Shanghai International Children-Baby-Maternity Industry Expo (CBME) -- Asia's largest and the world's second largest international industry expo -- commences at the Shanghai New International Expo Centre (SNIEC) from 18 to 20 July 2012. The CBME 2012 sets new records with the exhibition area of 115,840 sqm, a 44% growth compared to 2011. The three-day expo hosts 1,287 exhibitors and 1,900 brands as well as international pavilions including Italy, Korea, Taiwan, Spain, and Australia.

Leading CBME 2012 offers a one-stop sourcing platform for buyers with a showcase of leading exhibiting brands such as NUK, AVENT, LES ENPHANTS, PIGEON, GOODBABY, COMBI, CHICCO, R.Y.B., BALABALA, Fisher Price, PEPCO, YUYUTO, MUWANSHIJIA, TOYROYAL, WYETH, HEINZ and BIOSTIME. Professional buyers can review products across a gamut of children-baby-maternity categories onsite such as maternity and baby care products, baby carriages, car seats, furniture, food, healthcare products, toys, educational products, souvenirs, garments for maternity, infants, children and teenagers, footwear, maternity accessories and much more.

Encouraging independent research and development for innovative companies, CBME 2012 again plays host to the Innovative Product Awards. Since 2008, this award has showcased the products and innovations of the children, baby and maternity industries. In 2012, the award program attracted 85 submissions holding domestic or international patent certificates. The 'Most Popular Innovative Product' will be selected by on-line and on site voters. Meanwhile, professional industry experts, consisting of editors from well know baby-maternity media and prominent industry executives will confirm the 'Best Innovative Product of Experts'.

Highlight Areas, to help to seize the market

As the Leading exhibition of Child, Baby, Maternity Industries, CBME has been working on new directions and trends of industry development. CBME dedicated to serving the development trends of the industries, has orchestrated 4 exhibition highlights to help the upgrading of Industry and support the implement of new market growth and guideline. They are the Baby Carriage '4S' Concept Shop, Cartoon Graphic Authorisation Zone, Toy Transformation Innovation and Upgrade and Organic Foods.

Internationalisation and globalization of CBME

CBME strives for developing the overseas marketing of the exhibitor and visitor. There are the pavilions from Australia, Spain, Italy, Korea, and Taiwan to exhibit at CBME this year. CBME has invited the overseas visitors throughout more than 600 media from over 20 countries and regions.

CBME has sped up its step of globalization in 2013. CBME India will be held in Mumbai from 11 to 13 April, 2013.

In the coming future, CBME will continue to lead the development and create more business opportunities for the industry. Let's look forward to the CBME 2013.

For more information on the Child-Baby-Maternity Industry Expo and developments visit www.cbmexpo.com

For press enquiries, please contact:
Fanny Kwok, Marketing Manager, CBME
Tel: +86-20-86266235
Email: fanny.kwok@ubm.com

Notes to Editors:

1. About UBM Asia (www.ubmasia.com) Owned by UBM plc listed on the London Stock Exchange, UBM Asia operates in 18 market sectors with headquarters in Hong Kong and subsidiary companies across Asia, including UBM China in Shanghai, Hangzhou, Guangzhou and Beijing. We have over 200 products including trade fairs, conferences, trade publications, B2B/B2C portals and virtual event services. As Asia's leading exhibition organizer and the biggest commercial organizer in the two fastest growing markets in Asia: China and India, we stage the leading events of their kind across Asia. Our 150 events, 24 publications and 18 vertical portals serve a 1,000,000 plus quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world with high value face-to-face business-matching events, quality and instant news on market and industry trends and round-the-clock online trading networks and sourcing platforms. We have 1,000 staff in 21 major cities across Asia, stretching from Japan to Turkey.

2. About UBM plc (www.ubm.com) UBM plc is a leading global company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.