The Mars Agency Unveils International Corporate Rebrand to Lead the Charge in Next Generation Shopper Marketing

-- Fueled by a 42-year legacy of innovation and growth, The Mars Agency is repositioning itself to create brand experiences that deliver sustainable, profitable results in this new world of marketing  

SOUTHFIELD, Michigan, April 16, 2014 /PRNewswire/ -- The Mars Agency, formerly known as MARS Advertising, the new-age leader in next generation shopper marketing, has rolled out an international corporate rebrand impacting all of its entities throughout the U.S., U.K, and Canada. This reinvention is instrumental in the company's commitment to drive growth for its clients, itself and its community by continuing to create marketing solutions that challenge the status quo, deliver meaningful brand experiences and ultimately create consumer desire and change shopper purchasing habits.

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"At one point in time, advertising simply meant producing an ad and placing it," said Ken Barnett, global CEO of The Mars Agency. "Today the discipline of marketing has moved beyond traditional advertising and must incorporate every medium that connects brands with consumers and shoppers, including digital and social. We're redefining our role to provide broad solutions that impact our clients and grow their businesses at every point of the marketing spectrum."

For over four decades, The Mars Agency has pioneered and transformed the shopper marketing landscape as instigators of change with innovative ideas, collaboration and creativity that has consistently pushed its clients past the point of profit. This trend continues as the brand reinvents itself to adapt to the ever-evolving landscape where advancements in technology and consumer and shopper behavior are changing how brands and retailers deliver meaningful experiences.

"As behavior and shopping patterns continually evolve, so do the business solutions The Mars Agency creates," said Rob Rivenburgh, COO at The Mars Agency. "Whether it's leveraging new technologies and mobile applications or recognizing new shopping preferences, our ability to inspire change, drive growth and create impact comes from our deep understanding of the whole person and the buying experience."

The agency's vision has expanded far beyond the traditional definition of shopper marketing to lead the charge in next generation integrated marketing. "Staying out front of the curve The Mars Agency pushes the boundaries while maintaining its status as one of the top agencies in North America," says Derek Joynt, senior vice president, general manager of The Mars Agency in Toronto, Canada.

This announcement comes on the heels of several international client wins and the addition of talented executives to the team as well as being recognized by The Hub Magazine for the seventh consecutive year as the only independent shopper marketing agency to be ranked in first or second place in the magazine's annual survey. "Our growth and industry-leading approach to shopper marketing is felt across the agency all the way to our offices here in London," says Darren Keen, managing director of The Mars Agency London, UK. "The launch of this singular global voice creates real impact across the world including all of our European clients who benefit from the knowledge sharing of the global agency."

Together, The Mars Agency has a strengthened new vision and mission, further reinforcing the agency's commitment to sustaining rapid growth and continued success for its clients and itself.

About The Mars Agency

The Mars Agency is a leading shopper marketing agency that designs brand experiences that create impact. Founded in 1972 as MARS Advertising Inc., the agency has over 42 years of experience and a proven track record for creating big ideas and results that accelerate sustainable, profitable growth for clients. Known for driving consumer desire and shopper behavior, The Mars Agency has been rated one of the top shopper marketing agencies for the past seven years, according to The Hub Magazine. The Mars Agency is proudly certified by the Women's Business Enterprise National Council (WBENC), the largest third-party certifier of businesses owned and operated by women in the U.S.

For more information about The Mars Agency, visit www.themarsagency.com or connect with The Mars Agency on Facebook, Twitter and LinkedIn.

Media Contacts:
Liz Grimes / Overit for The Mars Agency / Liz@overit.com / +1.518.465.8829 x 213