The Tampa Bay Times Turns To Autonomy To Power Online Presence

   - Autonomy Revenue Optimization Solution Helps Florida's Number One Newspaper Deliver Dynamic and Engaging Online Experience

CAMBRIDGE, United Kingdom, and SAN FRANCISCO, May 15, 2012 /PRNewswire/ -- Autonomy, an HP Company, today announced that the Tampa Bay Times, Florida's number one newspaper, has selected Autonomy's Web Content Management (WCM) solution to power its website, tampabay.com. The Tampa Bay Times will use Autonomy Intelligent Data Operating Layer (IDOL), TeamSite, LiveSite and Virage MediaBin to deliver engaging, compelling, and personalized content on the web, including video, images, social media, mobile, surveys, and personalized campaigns.

"The publishing industry is going through a period of profound change," said Joe DeLuca, publisher of tampabay.com. and Tampa publisher of the Times. "We understand that to continue to lead in the digital age, we need to deliver news and information to the public in a helpful, innovative and engaging manner. Autonomy will play a central role in our process of re-imagining the entire look and feel of our web presence, and the technology provides the ideal platform to help us evolve and expand."

The Tampa Bay Times is Florida's favorite newspaper by a wide margin. In order to engage and inform its readers effectively, the newspaper embarked on a new initiative to deliver more dynamic and interactive content on its website. After an extensive evaluation with several vendors, the Tampa Bay Times selected Autonomy based on the technology's unparalleled ability to automatically deliver relevant, targeted content, as well as overall ease-of-use. As a result, visitors to tampabay.com will benefit from a much more vibrant and personalized experience. Autonomy IDOL, TeamSite, LiveSite, and Virage MediaBin allow the editorial and marketing teams at the Tampa Bay Times to quickly deploy video, images, mobile, social, and other interactive content to the site, relieving the IT staff from the onerous task of web content update requests.

"The Tampa Bay Times continues to extend its lead as Florida's largest newspaper and one of the most well known media brands in the Southeast U.S. by pioneering new ways to lead in the digital age," said Rafiq Mohammadi, CEO of Autonomy Promote. "Publishers must deliver a consistent and dynamic experience that engages and builds readership across all channels, and helps advertisers reach targeted audiences. Autonomy's unique meaning-based approach to marketing enables organizations to bypass cumbersome, manual methods of tagging content, so they can automatically deliver relevant and rich news and information that builds a media outlet's brand. We're excited to work with the Tampa Bay Times as they embark on this digital initiative."

Please visit http://promote.autonomy.com/ for more information on the Autonomy Revenue Optimization solution.

About the Tampa Bay Times

The Tampa Bay Times is widely considered one of the Top Ten newspapers in America and has won eight Pulitzer Prizes. It is Florida's largest newspaper, with an average circulation of 432,202 Sunday and 299,497 daily (ABC FAS-FAX March 2012). The Times is produced by the Times Publishing Company, which also publishes TampaBay.com - Tampa Bay's largest local news Web site with 2.3 million unique visitors each month (Nielsen NetView six-month average for 09/11-02/12). Additionally, the company publishes the free daily tbt*, an edition of the Tampa Bay Times, and the Pulitzer Prize-winning website, PolitiFact.com; and produces special events, specialty publications, and targeted advertising programs.

About Autonomy

Autonomy, an HP Company, is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy's powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a unique tool for companies seeking to get the most out of their data. Autonomy's product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management.

Please visit www.autonomy.com to find out more.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

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