The Top 10 Publishing Mistakes Every Author Should Avoid

NEW YORK, June 25, 2014 /PRNewswire/ -- Writing a book is a grueling process in and of itself, requiring endless time and dedication to accomplish. Don't risk squandering those efforts by making one of these common pitfalls when publishing your book:

• A lack of knowledge on who your competitors are and the type of content they are publishing can cost you readers and ultimately, book sales.
• Failing to build out a PR plan for your book ahead of time can result in missed opportunities for earned media in major review sites or publications.

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For more advice on what you need to know before publishing a book, view the latest article by Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., on PR Newswire's Small Business Toolkit: http://bit.ly/1pO26jM

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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