The Top 5 Rules of Social Media Etiquette

NEW YORK, Aug. 15, 2014 /PRNewswire/ -- Social media is quickly becoming a direct means of driving company revenue, but the ways that brands can earn attention authentically on these platforms is still largely misunderstood. Even as social evolves as a marketing tool, the fact remains that its primary purpose is for sharing information that educates, inspires, or entertains, and provides context for meaningful dialogue. The following 5 rules of social media etiquette will help you attract and build relationships with the followers that mean the most to your business:

1. Focus the majority of your posts on genuine engagement with customers by replying to posts or tweets, reposting or retweeting, and answering questions
2. Do not use automated services for replies or direct messages. These limit engagement with customers and are viewed as spam
3. Be authentic to your brand personality while maintaining professionalism and common courtesy
4. Share quality information that your audience cares about and will build your credibility  
5. Be dependable to your followers by maintaining a consistent presence

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For additional discussion on how brands can engage authentically on social media, read the latest article by Kemari Howell, marketing coordinator for Pubsoft.com, on PR Newswire's Small Business Toolkit:  http://bit.ly/1px3RlI

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