The World's Joint-leading Malt Producer, MALTEUROP, Accelerates Its Conquest of the Asia-Pacific Region with the Extension of its Australian Malting Plan

News provided by

Malteurop Group Vivescia

01 Oct, 2018, 15:36 GMT

REIMS, France and GEELONG, Australia, October 1, 2018 /PRNewswire/ --

Inaugurated on 1 October, the extension of Geelong (Melbourne) will strengthen Malteurop's position on the fast-growing markets in Asia-Pacific. This extension will add 120,000 tonnes of additional production capacity to the site's existing 80,000 tonnes, making Geelong one of the biggest malting plants in Australia, and Malteurop's third biggest site.

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Malteurop's Managing Director, Olivier Parent, said "with a production capacity of 200,000 tonnes, Geelong is strategically important for Malteurop in the booming Asian malt market. This region, including China, currently represents more than one third of the world's total beer market. This makes Geelong Malteurop's third biggest regional hub after Vitry, in France (245,000 tons), and Great-Falls in North America (220,000 tonnes)."

Trevor Perryman, Managing Director of Malteurop Australia & New Zealand, adds "we are ready to support our brewing customers' growth on emerging markets in South-East Asia! Our location is ideal, both close to malting barley growing regions and the country's largest deep-water dock, Australia's main export port. The aim is to export more to our current markets - Thailand, Vietnam, South Korea, and Cambodia - and go for new markets like Laos and India."

More than an extension, a next-generation new malting plant  

With a production capacity of 200,000 tons and the most efficient technology around, Geelong is perfectly placed to meet the expectations of its customers in the Asia-Pacific zone. A horizontal setup with independent units and stainless steel production equipment, Geelong meets the highest quality and food safety standards. To ensure the successful completion of this huge 18-month project, up to 160 people had to overcome various challenges, such as the management of space and the assembly of large-scale equipment in extreme weather conditions.

Contact: Martine Savary, Relations médias, martine@geckotom.com