TMS and thePlatform Sign Entertainment Metadata Agreement

-- On® Entertainment Metadata from TMS Used for thePlatform's mpx Video Management System

CHICAGO, Sept. 16, 2013 /PRNewswire/ -- TMS, the international leader in entertainment navigation and thePlatform, the leading white-label video management company, have entered into a new agreement. Under the deal, TMS will provide its world-class On® Entertainment metadata to thePlatform for use in its video management solutions for media and entertainment companies. As a result, thePlatform will provide its customers seamless search and discovery of entertainment content across PCs, mobile devices, IP set-top boxes, and connected TVs.

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thePlatform, an independent subsidiary of Comcast, will use On Entertainment metadata from TMS for international markets. TMS Unique IDs will enable the synchronization of multiple datasets and facilitate the searchability and discoverability of vast amounts of entertainment content. TMS data is widely recognized as among the broadest, deepest and most interconnected available.

"We're pleased that TMS' On metadata has been chosen by thePlatform to help enable the search and discovery that is so important to their products, and we're confident that end users will benefit from the advanced functionality," said John Kelleher, President and Chief Operating Officer of TMS.

"Accurate and robust metadata provides the critical foundation necessary to power better search, recommendations, and user experiences for today's video businesses," said Marty Roberts, Senior Vice President of Sales and Marketing of thePlatform. "TMS is a proven leader in metadata, and this new agreement will enable us to better serve our collective customers across the globe."

TMS metadata powers the leading television and movie guide products which reach millions of consumers in 40 countries through clients including Microsoft, Google, TiVo, Comcast, Verizon FiOS TV, IMDb, Virgin Media UK, Com Hem, DIRECTV Latin America, SKY Brasil and Cablevision Mexico.

About TMS

TMS is an international leader in entertainment information. As part of its On® Entertainment product line the company provides industry leading TV, movie and celebrity metadata that fuels the most exciting entertainment guides and applications on the planet. In addition, this comprehensive metadata is used extensively for media measurement and analysis. TMS also produces Zap2it, a social TV hub that connects engaged entertainment fans to popular TV shows, movies, celebrities, and other fans. For more information about TMS visit TribuneMediaServices.com.

About thePlatform

thePlatform™ is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: A+E Networks, Astral, BT, Cablevision, CBC, Comcast, Cox Communications, E!, the Golf Channel, HIT Entertainment, Liberty Global, LSDLive, NBC Local Media, NBC Sports Regional Networks, Outdoor Channel, Oxygen, Rogers, Shaw Media, Style, Syfy, Time Warner Cable, Travel Channel Media, truTV, USA Network, and numerous others. With more than a decade history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, WA. For more information: www.thePlatform.com.

TMS Press Contact:

Mark Yamada, TMS, Director of Communications, myamada@tribune.com, +1-323-460-5216

thePlatform Press Contact:

Jeremy Pemble of JLM Partners for thePlatform, Jeremy@jlmpartners.com, +1-206-381-3600