To Empower its Premium Brand, ZTE, the Multinational Telecommunication Giant in China, Chooses Lucid PowerXtend Software for its Devices

NETANYA, Israel, July 14, 2014 /PRNewswire/ --

Innovative software solution dramatically enhances mobile users' experience - saving up to 50% battery power!  

Lucidlogix (Lucid) today announced that nubia, premium brand of ZTE, one of China's largest telecom equipment manufacturers, have chosen to integrate Lucid PowerXtend™ software into their new devices, the nubia Z7 series. Following yesterday's announcement, nubia's photographing function and image processing capabilities are deemed the most advanced in the industry. Lucid PowerXtend™ lengthens mobile battery time up to 50% when playing games, browsing the web or navigating. Localized for the Chinese market, Lucid PowerXtend™ software runs seamlessly on the nubia devices, supporting the popular WeChat games and Baidu navigation apps in use throughout China.

Integrating the entire bundle of Lucid PowerXtend™ software that includes GameXtend, NavXtend and WebXtend, nubia's fashionable mobile phones will now be backed by increased power, prolonged battery life and an enhanced mobile user experience.

"Customers have been anxiously awaiting the nubia release this summer, and we are confident that we will deliver a trendy, new product that will excite its many fans and supporters in China," said Ni Fei, CEO of nubia. "We have been working closely with the Lucid team to not only localize and integrate the PowerXtend™ solutions into our product line, but we have perfected the applications to run seamlessly and smoothly in our products. This means real added power, longer battery life and improved performance - giving our customers everything they want - and more."  

Lucid PowerXtend™ is the company's innovative product family that comprised of three unique modules - NavXtend, WebXtend and GameXtend. All three solutions dramatically save up to 50% in battery power, enabling a standard Android device while navigating, browsing or playing games with up to 2-3 additional hours of play time from a single charge. A fusion of newly-developed, patent-pending technologies, PowerXtend™ can be found in tens of millions of mobile devices today. PowerXtend™ alleviates other typical battery management functions, such as screen brightness and voltage utilization, which, as a result, keeps the device cool and comfortable.

"We are proud of our partnership with nubia that has resulted in an innovative and attractive new product," comments Adina Shorr, CEO, Lucid. "The Lucid team worked closely with nubia to best integrate our solutions into their products. Partnering with a leading tier-1 manufacturer such as nubia will pave the way for future Lucid-supported projects in China and the region."

About nubia 

nubia is the premium brand of ZTE smartphone. It was launched in October 2012. ZTE Corporation is a globally-leading provider of telecommunications equipment and network solutions,nubia brand is independently managed and differentiated by a separate team from the ZTE brand. It mainly focuses on high-end open markets, with development around the world. nubia is favored by consumers through differentiation on concept, design, price, advertisement and service.

About Lucidlogix
LucidLogix Solutions (http://www.lucidlogix.com), headquartered in Israel, develops technology for mobile software implementation that dramatically improves graphics performance, while reducing power consumption. Lucid's mission is to satisfy the global demand for more performance and longer mobility experience by expanding proprietary algorithms and software technologies to handhelds, tablets, Smartphone's and the Cloud. Lucid's Virtu MVP, Virtual Vsync, HyperFormance and the underlining technologies have redefined the gaming experience with improved responsiveness, accelerated frame rates and eliminated visual artifacts.

LucidLogix and PowerXtend are trademarks or registered trademarks of LucidLogix. All other trademarks or trade names are the property of their respective owners. 

Media Contact
Lynn Kolevsohn
+972-9-8649649
lynn@lucidlogix.com