Top US Franchise Consultancy Opens Regional Hub in UAE

TUCSON, Arizona and DUBAI, UAE, October 29, 2013 /PRNewswire/ --

Serving MENAT M2000 establishes Middle East operations with Dubai as base

• Creating positive consumer experiences Key to build 21 Century Multi-Unit brands
• Franchising Excellence to Fuel Middle Class Growth and Regional Socio-Economic Development

Global growth strategy and franchise consulting company Management 2000 (M2000) announced today the launch of its operations in the Middle East, North Africa and Turkey region (MENAT).

As one of the world's industry leaders, M2000 brings more than 30 years of experience and a comprehensive portfolio of services, systems and processes to its new hub, based in Dubai.

Founded and led by Bob Gappa, a global authority in business expansion strategies and franchising, M2000 has worked with 1,400 companies across hundreds of locations in the U.S., Canada and around the world and has pioneered numerous multi-unit operations and franchise system innovations that have become industry standards.

"The region is undergoing a transformation with the unprecedented growth of franchises and emergence of a new generation of multi-unit companies.  Ensuring competitive advantage and success requires building sound customer-centric organizations with proven franchising methods and systems on a global level," said Gappa, speaking ahead of a visit to the UAE and Saudi Arabia to launch the MENAT operations. "With our new office in Dubai and seasoned team of professionals, we will support established, fast-growing and start-up companies, helping them realize their long-term profitable growth."

M2000's experienced team in the USA will now be complemented by a team of highly regarded consultants in Dubai, led by Hussein Murad. Murad, a senior executive with more than 20 years of leadership experience in management consulting, retail and market expansion programs, performance management and organizational effectiveness, heads the MENAT operations team as Managing Director. Murad has played a vital role in brand building for Fortune 500 companies and regional brands across the Middle East.

"We are very excited to bring the exceptional expertise of Management 2000 to the region. This comes at a time when both emerging and established companies are

looking to expand through multi-unit models that can deliver a winning and sustainable corporate performance," said Murad. "Successful franchising is a proven growth system as well as an economic and social catalyst. By bringing the most advanced franchising and multi-unit knowledge and systems to our markets, we look forward to encouraging the evolution of a strong middle class, leading to greater prosperity and socio-economic development in the region."

M2000 works with some of the world's best-known brands including Ace Hardware, Target, Burger King, Chili's, Subway, Pizza Hut, Little Caesar's, Baskin Robbins, Haagen-Dazs, T.G.I.F., KFC, Thrifty Car Rental, Sir Speedy Printing, Starbucks, Fat Burger, Krispy Kreme, Diet Center, Toni  & Guy, Mailboxes, etc., Century 21 Realty, Cruise Holidays, Clean 'N Press, Gloria Jean's Coffee, Cinnabon, Cardinal Health, Pearle Vision, Molly Maid, 1-800-Flowers, Sylvan Learning, Taco Bell and Al Baik in Saudi Arabia.

Gappa has worked closely with the International Franchise Association (IFA) for many years. As director of education, he was instrumental in pioneering training seminars for franchisors and in the early stages of founding the CFE (Certified Franchise Executive) program. Based on its track record of excellence, M2000's training courses offer CFE credits throughout the world, now including MENAT. Gappa is also the author of many articles and white papers including numerous chapters in books published by the IFA on the role of franchising as a business growth strategy, which have become professional and academic references.

For more information, please visit http://www.mgmt2000.com.

About Management 2000:

Management 2000 is one of the world's foremost growth strategy and franchise consulting companies. The company has provided consulting services and solutions to more than 1,400 franchise brands during its 32 years of being the Premier Franchise Consulting Company. The company is widely recognized as an expert at helping companies franchise their businesses effectively. Management 2000 consults with existing franchise brands by helping them achieve greater profit and growth and transforming themselves into World Class Customer-Centric Brands. The company provides a diverse range of consulting services that are developed and mastered to help franchise businesses or improve existing businesses. Management 2000 has offices in Arizona, Arkansas, Texas, and Dubai. For additional information on its operations in the MENAT region, please call +9714 3926610. For more information and a comprehensive listing of services and clients, please visit http://www.mgmt2000.com.  

For media enquiries:
Fedra Tahmaseb
Mobile: +971-(0)50-7587172
Email: fedrat@mgmt2000.com