Touchstone CRM Asks the Question is CRM the Answer?

LONDON, June 6, 2011 /PRNewswire/ --

Touchstone CRM, an award winning IT solutions and services provider and one of the UK's top Microsoft Gold partners, continues investment to ramp up its CRM practice as demand for technology soars.

Following the successful launch of Microsoft Dynamics CRM 2011, Touchstone CRM will be hosting an exclusive seminar at Microsoft's offices in London on 24th June 2011. The seminar will give delegates access to a host of experts who can answer the question: 'Is CRM the answer?' The seminar will showcase the collaborative features and benefits of Microsoft Dynamics CRM 2011 and its vast capabilities, tailored to meet specific business and functional requirements. The event will be highly interactive and aims to educate delegates on the right solution for their business whether 'in-the-cloud' or 'on-premise'.

Dean Carroll, Head of Touchstone CRM, comments: "We will be investing heavily in our CRM strategy this year. Many organisations across the UK suffer from poor access to their data and are looking for a solution to cure the headache of data management. Microsoft Dynamics CRM 2011 offers that and so much more, including social media integration. We're expecting a sharp spike in demand as organisations try to maintain competitive advantage in crowded markets."

Specific new features and benefits of CRM 2011 that customers take advantage of include:

- Dashboards - Microsoft Dynamics CRM 2011 includes impressive dashboards which can be individually tailored to show only the information a user requires.

- Enhanced Familiarity - Experience shows that with Microsoft solutions, there is greater user uptake because the software has the look and feel of applications they already use.

- Role Tailored Client - customising the solution, according to individual roles.

- SharePoint Integration - Out of the box integration with SharePoint, making it even easier to share information with employees and customers alike.

- Enterprise Search - To quickly and easily find people and engage with stakeholders, prospects and customers.

According to Nucleus Research 'Technology Value Matrix: CRM 2011', Microsoft Dynamics CRM qualifies as one of the core leaders in the value matrix, the degree of usability, functionality and the ability to support a global customer base makes it extremely attractive to the market.

"We are looking forward to meeting the increased demand from our customers and prospects for Microsoft Dynamics CRM 2011 and believe that Touchstone CRM is in prime position to help customers get the most out of their CRM projects, as well as other business integrations," Carroll added.

Touchstone CRM is part of Touchstone Group. Incorporated in 1982, the Group has more than 1,100 active customers and employs over 170 staff with market-leading experience in delivering successful projects. International recognitions include the Microsoft President's Club 2010, Inner Circle for Microsoft Dynamics 2010 and most recently awarded a Microsoft Partner Excellence Award 2011.

"Touchstone CRM are pioneers of adopting and successfully deploying fully integrated CRM solutions across the UK. The on-going investment in their consultancy and support services uniquely positions them to be one of the most valued partners of Microsoft" said Keith Birch, Managing Director, Touchstone Group.

To register for the Touchstone Event 'Is CRM the answer? - seminar please visit: http://www.touchstone.co.uk/news__events/events/crm_is_the_answerseminar.aspx

About Touchstone CRM

Touchstone CRM - a smarter alternative to traditional CRM consultancy and support services. Helping support over 1000 active customers we pride ourselves in leading the market and working with the best-in-class, scalable and innovative technology providers. For further information, visit http://www.touchstone.co.uk/crm

Contact Information: Natalie Edwards, Touchstone CRM Marketing Department, natalie.edwards@touchstone.co.uk, http://www.touchstone.co.uk, Tel +44(0)1923-652-100