TRUSTe Partners With Haymarket to Provide the Media Group With Data Privacy Best Practice Solutions

LONDON, November 1, 2012 /PRNewswire/ --

Haymarket Media Group has chosen TRUSTe's comprehensive range of data privacy management solutions to ensure compliance, build consumer trust and demonstrate accountability and privacy best practices to the many millions of users who visit their websites each day. Haymarket joins other leading international media companies such as The New York Times, Forbes, IDG and Guardian News & Media, who have also chosen TRUSTe's data privacy solutions for their business.

TRUSTe will initially partner with Haymarket to ensure privacy best practices on their top ten UK consumer and B2B websites including Pistonheads, What Car? and Brand Republic. TRUSTe will conduct comprehensive audits of the tracking activities on these websites and use the TRUSTed Consent Manager to give users control over the cookies on each site to ensure compliance with the EU Cookie Directive.

A TRUSTe survey of top 231 websites in August showed that 12% had implemented robust cookie compliance solutions, 51% had taken some steps to comply with the Directive, and 37% were yet to take any visible action.

TRUSTe are also certifying the privacy practices on Haymarket's top ten websites. Once certified, these websites can display the green TRUSTe Certified Privacy Seal which independent research has shown to be the number one privacy trustmark in the UK with 50% consumer awareness. As part of its certification services TRUSTe also offers a third party dispute resolution service, which gives customers someone to turn to and businesses a route to swiftly resolve disputes, minimising the need for regulator intervention. Last year, TRUSTe successfully handled over 8500 customer privacy disputes. In 2013 the programme will be rolled out and TRUSTe will audit and certify a further 200 of the Haymarket Media Group's websites.

Danilo Labovic, EMEA MD for TRUSTe, said: "Leading international publishers are at the forefront of managing consumer data within their business and own some of the most visited and tracked websites in the world. At TRUSTe, we have worked closely with our publishing clients, to ensure that we have used our privacy expertise to develop a range of products and solutions which best meet this sectors' privacy needs."

Debbie Prewett, Data Group Manager for the Haymarket Media Group said: "After detailed consideration we believe that TRUSTe is the only company to have the privacy expertise, consumer brand and comprehensive range of products to meet our customer and compliance needs. We see this as the start of an important partnership to ensure that protecting our users privacy is at the heart of our systems and processes. Visitors will be able to see this commitment through the TRUSTe Certified Privacy Seal which will be displayed on our websites as we complete the certification programme."

Notes to Editors

1    TRUSTe is the leading global provider of data privacy solutions for business, offering a broad suite of technologies and certifications to help companies build trust and increase engagement across their online channels, including websites, mobile apps, advertising, and cloud services. Over 5,000 companies, including top international brands like Apple, eBay, LinkedIn and Microsoft, rely on TRUSTe to build trust and address evolving and complex privacy challenges. TRUSTe's green Certified Privacy Seal is widely recognised and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe please visit http://www.truste.co.uk

2    Haymarket Media Group - Managing 75 brands in 27 offices across nine divisions in eight countries, Haymarket Media Group is a truly worldwide media business. While Haymarket is intensely proud of its print heritage, its digital businesses are also thriving, along with its content and digital agency, live events, awards and exhibitions. The Haymarket identity is made up of five key values: independence, creativity, expertise, dynamism and integrity. Taken together, these values combine to form one of the world's leading publishing brands. Visit http://www.haymarket.com for more information.

3    Full details of TRUSTe products available in the UK including the TRUSTe Website Tracker Audit, TRUSTe Consent Manager and the TRUSTe certification suite: (TRUSTed Websites, TRUSTed Apps, TRUSTed Data and TRUSTed Email) are available at (http://www.truste.com/eu-privacy). TRUSTed Data, which certifies the privacy policies of third party data aggregators, such as advertising networks, is also available across the EU. Further details can be found at: http://www.truste.com/products-and-services/enterprise_privacy/data-collection-certification

4    Further details about TRUSTe privacy certifications are available in the 2011 TRUSTe Transparency Report http://www.truste.com/about-TRUSTe/transparency-report  This document also provides an in-depth summary and analysis of the 8500 consumer privacy disputes TRUSTe processed in 2011 and explains the processes and procedures TRUSTe uses to certify companies and enforce their privacy certifications.

5    For TRUSTe UK media enquiries and interview requests please contact Eleanor Treharne-Jones at The Conversation Co. on +44(0)7811-093648 or +44(0)20-7812-0664 or e-mail eleanor@theconversationco.com