Turkcell Leads NFC Technology With Turkcell T20 Smartphone

ISTANBUL, July 7, 2011 /PRNewswire/ --

Turkcell (NYSE: TKC, ISE: TCELL), the leading communications and technology company, today announced the official launch of the T20 smartphone, one of the world's first commercially available UICC ("Universal Integrated Circuit Card"), NFC - SWP ("Single Wire Protocol") android based device.

Turkcell T20 allows consumers to use their phone as a mobile wallet due to cooperation between Huawei and Turkcell. Turkcell T20 also uses MasterCard's contactless technology, PayPass.

The aim of Turkcell Cep-T Cüzdan, a mobile wallet service from Turkcell, which is already loaded on the Turkcell T20 and communicates with an NFC enabled sim card, is to transform the physical wallet into a mobile one and provide an easy to use and secure environment for all the daily needs of Turkcell's subscribers. With this service, Turkcell also provides a comprehensive end-to-end NFC platform open to all service providers and banks. As part of this platform, Turkcell TSM (Trusted Service Manager) was developed and Turkcell became the first telecom operator in Europe to launch an approved TSM solution by MasterCard. Turkcell, working with MasterCard, is the first mobile operator in the world that presents more than one bank application in Cep-T Cüzdan. Cep-T Cüzdan Client is also the first commercial official UI ("User Interface") developed based on Gingerbread 2.3.3 OS.

Produced in partnership with Huawei, Turkcell T20 supports 3G HSDPA (7.2 Mbps) network, has 3.5 inch 320x480 (HVGA) resolution touch screen, 5 megapixel camera, MP3 player, Push e-mail, GPS, Wi-Fi, Compass and 4 GB MicroSD external memory. Turkcell T20 customers can use their mobile phones to make payments, share information, transfer v-cards, view digital advertisements, personal-company id cards, e-tickets and tag readers, amongst other things.

Turkcell Chief Product and Service Management Officer, Cenk Bayrakdar, commented: "As the successor of Turkcell's first own branded handset T10; we are proud to announce our new handset T20 with NFC functionality that will be a key factor for increasing the penetration of NFC services in the Turkish market. One of the main objectives of Turkcell Cep-T Cüzdan is to introduce mobile contactless innovations, which are market firsts, both on a local and global scale. Turkcell, working with MasterCard and Huawei, is the first mobile operator in the world that presents more than one application on the T20. In addition, Turkcell subscribers benefit from a multi-application platform and Cep-T Cüzdan succeeds in realising mobile wallet vision commercially in a standardised manner."

Anıl Öztekin, Turkcell Sales Director, Huawei Turkey Terminal Department, said: "NFC is a truly exciting technology that, when fully realized, will enhance every aspect of the mobile Internet experience for consumers, including simpler social networking, faster wireless connections, more security, and expanded eCommerce options."

ABOUT TURKCELL

Turkcell is the leading communications and technology company in Turkey with 33.1 million subscribers and a market share of approximately 54% as of March 31, 2011 (Source: Our estimations, operators' and Authority's announcements). Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 60.4 million subscribers as of March 31, 2011. Turkcell reported a TRY2.1 billion (US$1.3 billion) net revenue with total assets of TRY15.2 billion (US$9.8 billion) as of March 31, 2011.  Turkcell covers approximately 83% of the Turkish population through its 3G and 99.07% through its 2G technology supported network. It has become one of the first among the global operators to have implemented HSDPA+ and achieved a 42.2 Mbps speed using the HSPA multi carrier solution. Turkcell has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey.  51.00% of Turkcell's share capital is held by Turkcell Holding, 0.05% by Cukurova Holding, 13.07% by Sonera Holding and 1.19% by others, while the remaining 34.69% is free float. Read more at http://www.turkcell.com.tr/en

For further information please contact Turkcell
Nihat Narin, Investor and International Media Relations
Tel: + 90-212-313-1244
Email: nihat.narin@turkcell.com.tr
investor.relations@turkcell.com.tr  
http://www.turkcell.com.tr