Turkcell Recognised as"Company of the Decade" by World Finance

ISTANBUL, March 30, 2011 /PRNewswire/ -- Turkcell (NYSE: TKC, ISE: TCELL), the leading communications and technology company, today announced receivingthe 'Company of the Decade'award in Turkeyby World Finance, itself recognized for its exhaustive research team and 175 year pedigree in business journalism. Among the winners were global giants such as the Apple of USA, Nokia of Finland and Deutsche Bank of Germany.

World Finance selected around 350 nominee companies from 52 countries. The World Finance Award Selection Panel based its decision on various criteria that included:

- Innovation

- Sustainability and track record

- Ability to move with the ever changing pace of global business

- Care in the community

- Growth and longevity

Turkcell Chief Executive Officer Sureyya Ciliv said, "Today, we deliver service to 9 countries and 242 million people, and our regional power is increasing day by day. We have been listed on the New York Stock Exchange for 10 years, and rank among the most valuable 15 listed companies. Despite the major economic crises of the past decade, we have significantly invested in our network; in line with our vision, and built one of the world's best quality broadband infrastructuresin our country. Over the past decade, Turkcell has achieved important success, both locally and globally. Turkcell's selection as the "Company of the Decade" by as respected an institution as World Finance Magazineconfirmsthat our efforts and success as Turkey's Turkcell are acknowledged globally. It is an honourand a cause for happiness for us to be considered deserving of this award.

The World Finance awards panel is headed by Editor Alexander Redcliffe, who said: "The award has been granted to those Companies to have performed exceptionally and proven themselves as dynamic forces in their industry, with the highest quality of service to customers as well as for their reputation of excellence. Turkcell's award is a clear indication of the company's adherence to sustainability, corporate social responsibility and good governance, as well as excellence in innovation and client representation."

In 2010, Turkcell received the Best Corporate Governance in Turkey award from World Finance Magazine.

About Turkcell

Turkcell is the leading communications and technology company in Turkey with 33.5 million subscribers and a market share of approximately 54% as of 2010 (Source: Operator's announcements). Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 60.4 million subscribers as of 2010. Turkcell reported TRY9.0 billion ($6.0 billion) net revenue and its total assets reached TRY15.1 billion ($9.8 billion) as of 2010. Turkcell covers 82% of the Turkish population through its 3G and covers 99.07% of the Turkish population through its 2G technology supported network. Turkcell has become one of the first operators among the global operators to have implemented HSDPA+ and to reach to 42.2 Mbps speed with HSPA multi carrier solution. Turkcell has been listed on the NYSE and the ISE since July 2000 and is the only NYSE-listed company in Turkey. 51.00% of Turkcell's share capital is held by Turkcell Holding, 0.05% by Çukurova Holding, 13.07% by Sonera Holding and 1.19% by others while the remaining 34.69% is free float. Read more at http://www.turkcell.com.tr

About World Finance Media

World Finance enjoys a distribution network that includes some of the most prominent decision makers worldwide. Both the magazine and website are committed to the very highest standards of journalism, and have built up a coveted reputation for excellence. World Finance provides readers with regularly updated news collected from trusted media organizations such as Reuters and Financial News. World Finance Media prides itself in its deep analysis of the issues of the day together with articles from such esteemed contributors as Henry Kissinger, Mikhail Gorbachev, Noam Chomsky, Robert Schiller, Peter Singer, Jeffrey Sachs and Joschka Fischer. World Finance is distributed to 120,000 key investment decision-makers around the world; Additionally, World Finance has global newsstand distribution, and its website contains a virtual page-turning version of the magazine that can be viewed for free. Read more at http://www.worldfinance.com

    
    For further information please contact Turkcell
    Nihat Narin, Investor and International Media Relations
    Tel: +90-212-313-1244
    Email: nihat.narin@turkcell.com.tr
    investor.relations@turkcell.com.tr
    http://www.turkcell.com.tr