UBM China Launches Cool Kids Fashion - A Trade Event for Children's Fashion in Shanghai, China

SHANGHAI, Feb. 26, 2014 /PRNewswire/ -- From the organizers of the world's largest trade expo for children, baby and maternity products -- CBME China -- comes a new trade event focused on children fashion, Cool Kids Fashion. UBM China launches Cool Kids Fashion on 22-24 July 2014 at Shanghai New International Expo Center, China.

Cool Kids Fashion brings together world-renowned brands and up-and-coming designers for children fashion (ages 0-16 years) in an exclusive on-trend ambiance of 4,000 sqm floor space. The event will feature a complete overview of children fashion and accessories.

Cool Kids Fashion is an exclusive trade event. Visitors include sales agents and distributors who have successful experience in distributing other brands, media, franchise investors, franchisees, key decision-makers from shopping centers, department stores, commercial property developers, fashion buyers, designers and many more.

The three-day fashion trade event will also feature an Exhibition, Kids Fashion Runway, Designer Central, a Fashion Museum and educational sessions like Trend Forums and Fashion Talk.

By bringing together designers, brands, distributors, media, retailers, franchisees, department stores, mall operators, real estate developers and fashion buyers, Cool Kids Fashion creates a platform for introducing retail concepts to international brands which are seeking to enter the China market and for providing new business opportunities.

"In the recent China's Children's Wear Industry Report, the market volume for children's wear in China is over RMB 100 billion (US$16.4 billion), and is still growing at 25%-30% every year. A lot of fashion brands have their eye on China, we are providing them with a platform to promote their brands, connect with distributors and get a foothold into China market." says Athena Gong, General Manager, UBM China (Hangzhou).

"CBME China has already established the reputation in the children and baby products sector as annual must-attend trade sourcing event. With Cool Kids Fashion, we provide fashion brands and up-and-coming designers a trendy children fashion trade event in China to showcase their collection and be seen with their peers in the fashion industry. Cool Kids Fashion will be the dominant platform gateway for any brand looking to reach China's trendy fashion apparel market. It is an extraordinary platform for presenting new lifestyle and fashion trends for kids."

Brands interested to join Cool Kids Fashion can submit application form and company information to Cool Kids Fashion Technical Committee for review and qualification. Following the deliberation of the Technical Committee, Cool Kids Fashion team will contact the companies which have been approved by the technical committee according to the spaces available on the fairground.

Cool Kids Fashion is an exceptional setting where fashion, art and trends meet. For more information, check out www.coolkidsfashion.com.

For press enquiries, please contact:
Louise Kathryn Yu
Senior Marketing Manager
Children, Baby, Maternity Industry Expo (CBME)
Tel: (+852) 2585 6101
louise.yu@ubm.com

About Cool Kids Fashion

Organised by UBM China, Cool Kids Fashion is a trade event focused on children fashion in Shanghai, China. By bringing together designers, brands, distributors, media, retailers, franchisees, department stores, mall operators, real estate developers and fashion buyers, Cool Kids Fashion creates a platform for introducing retail concepts to international brands which are seeking to enter the China market and for providing new business opportunities. Cool Kids Fashion will be launched on 22, 23, 24 July 2014 in Shanghai New International Expo Centre (SNIEC).

About UBM Asia www.ubmasia.com

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia's leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 25 major cities with 30 offices and over 1,400 staff. With a track record spanning over 30 years, UBM Asia operates in 21 market sectors with 160 dynamic face-to-face exhibitions, 75 high-level professional conferences, 28 targeted trade publications, 18 round-the-clock vertical portals and virtual event services for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

About UBM plc www.ubm.com

UBM is a global events-led marketing and communications services business. We help organisations make connections, communicate their proposition and do business effectively. We help professional people in more than 30 countries around the world succeed by enabling them to connect with each other and with the markets they serve. And we do this by whatever means works best - at live events, through digital media or in publications. Our 5,500 expert staff are deeply embedded in the many specialist communities we serve, bringing both an unusual depth of understanding and real know-how. We organise hundreds of live events each year and provide a range of related market-leading digital and print marketing and media products, and we support professional marketers and communicators through our targeting, distribution and monitoring services.