UBM Live Introduces a New Virtual Conference Focused on Track and Trace Solutions for the Pharma Sector

AMSTERDAM, August 3, 2011 /PRNewswire/ --

Leading events organisers UBM Live and UBM Canon, a division of UBM plc (LSE: UBM), today announced a virtual conference event which will examine one of the key issues facing the Pharma and BioPharma supply chain, counterfeit drugs. Titled 'Pharmaceutical Track and Trace Authentication: The Fight against Fake Drugs', the event will take place on September 13th from 12:00 to 20:00 Paris time, 11:00 to 19:00 London time and 6:00 to 14:00 New York time and will be presented by UBM brands InnoPack and Pharmapack in association with CPhI Conferences and Pharmaceutical & Medical Packaging News. The conference will include resources for buyers and sellers of technologies and services that address track and trace applications, authentication, labeling and coding, tamper evidence, automatic identification and more.  The online format will offer a tradeshow-like set-up with supplier webinars, two "exhibition halls" and a lineup of featured speakers. Event registration is available by visiting: http://www.TrackandTraceEvent.com.

Confirmed speakers at the Conference include the European Federation of Pharmaceutical Industries and Associations (EFPIA), EDQM - Department for Biological Standardisation, OMCL Network and HealthCare (DBO), Pharmaceutical Research & Manufacturers of America (PhRMA) and Rx-360, as well as Signature Sponsor, Systech, and Executive Sponsor, Cognex.

"In recent years, issues surrounding counterfeit and tainted ingredients and pharmaceuticals have come to the forefront of the pharmaceutical and biopharm industries. These concerns not only affect the players within these sectors, they trickle down to end-users and put patient's lives at risk. It is of exceptional importance that ingredients used for the manufacture of pharmaceuticals are not only authentic and safe at the time of production, but are also transported in a secure fashion so that they are not compromised at any point along the way," noted Haf Cennydd, UBM Live Brand Director.  "We have created this virtual event with the intention of offering a convenient format for key players in the industry to commune on this topic and find the best solutions and resources available to address these concerns."

The online format of this event eliminates travel costs and offers unparalleled accessibility to both exhibitors and attendees who are able to participate from anywhere in the world. Exhibitors will benefit from the event by gaining access to a targeted audience of senior pharma decision makers who are seeking to find solutions for the growing threats of quality and counterfeiting in pharmaceutical ingredients production. Attendees will have the opportunity to directly interact with exhibitors who provide the services and products they are looking for, as well as access to an easily navigable programme of sessions presented by thought leaders in the industry.

UBM Live's market leading annual schedule of pharma brands includes CPhI for pharmaceutical ingredients, ICSE for contract services and outsourcing, P-MEC Europe for pharmaceutical equipment, machinery and technology, InnoPack for innovative packaging concepts in the pharmaceutical packaging market, and BioPh for the biopharmaceuticals market. Collocated annual events include South America (25-26, August, Transamerica Expo Centre, Sao Paulo, Brazil 2011), Worldwide (25-27, October, Messe Frankfurt, Germany 2011), India (30 November - 2 December, 2011, Bombay Exhibition Centre, Mumbai, India), Japan (21-23 March, 2012, Tokyo Big Sight Exhibition Center, Japan) and China (26-28 June, 2012, SNIEC, Shanghai, China).