UK-Based Xchanging Technology Selects Finn Partners as Lead Agency for Global PR
- Global Business Process Services Provider Puts Further Emphasis on Its Burgeoning Technology and Innovation Capabilities; Finn Partners Expands Its Successful Relationship with Xchanging
NEW YORK and LONDON, Feb. 2, 2015 /PRNewswire/ -- Finn Partners, one of the world's fastest-growing independent public relations firms, has been awarded global public relations lead agency duties for Xchanging's Technology business unit following a competitive RFP process. This expands Finn Partners' existing relationship with London-based Xchanging, which already includes work in North America at the corporate level and for the company's procurement and insurance business units.
Finn Partners will work with Xchanging Technology to further expand awareness of the reach of its comprehensive service, consulting and product portfolio including its innovative Internet of Things and analytics solutions, Education Platform, and Application and Engineering Services.
"Xchanging is a recognized leader in the U.K. and markets around the globe, and our goal is to advance our brand awareness and the understanding of our technology-led approach with global audiences," said Gareth Case, global marketing director for Xchanging. "Finn Partners' proposed approach to our business was spot on, and the team's B2B technology domain expertise was impressive. They've also done and continue to do fantastic work for other areas of Xchanging's business, bringing new insights and strategies that deliver excellent results."
For Finn Partners, the assignment will be collaboratively led out of its Chicago and London offices and will include PR consulting services work in North America and the U.K., as well as coordination of global PR activities and content creation for use across Xchanging's international markets.
"Xchanging serves as the backbone of the world's largest insurance market in London, is the third largest procurement services provider globally, and was key in implementing the world's largest deployment of cloud-based learning," said Dan Pooley, managing partner and Chicago office lead for Finn Partners. "These along with many other impressive designations and innovative technological achievements make Xchanging a highly compelling partner to customers. We're honored to be representing the company and are delighted to expand the scope of our partnership globally and to such an exciting business unit within the company."
Xchanging is one of the top global providers of technology-enabled business process solutions, including procurement services and IT/technology products and services, which allow customers to keep their organizations focused on building and innovating core strategic functions that will drive growth. Xchanging has more than 7,000 employees in 10 countries and provides services to clients in 48 countries across all major vertical industries. The company's Technology business unit is receiving emphasis as a major area for growth.
Finn Partners' Xchanging win in the B2B technology space follows the firm's recent announcement that it has acquired B2B technology specialist Johnson King in Europe. Finn Partners also recently entered the growing Detroit, MI, and Nashville, TN, markets. In Detroit, the firm opened a new office and, in Nashville, acquired two agencies which will be known as DVL Seigenthaler, a Finn Partners Company.
About Finn Partners
Finn Partners was launched in late 2011 to realize Peter Finn's vision to create a leading public relations agency dedicated to shaping a bold new future in which innovation and partnership are strong drivers of the brand. Finn Partners is ranked as one of the top ten, and also as one of the fastest growing, independent PR firms in the US. Finn Partners specializes in the full spectrum of public relations services, including digital and social media. The firm's specialty areas include technology, consumer, travel and lifestyle, education, CSR/Social Impact, arts, health, and public and corporate affairs. Finn Partners was named "Best New Agency" in 2012 and "Best Agency to Work For" in 2013 by the industry's Holmes Report. Headquartered in New York City, the company has approximately 450 employees, with regional offices in Chicago, Detroit, Fort Lauderdale, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, San Francisco and Washington D.C., and has Asian and additional international capabilities through PROI. Find us at www.finnpartners.com and follow us on Twitter @finnpartners.
Press Contact:
Casy Jones
Finn Partners Chicago
+1-312-329-3976
casy.jones@finnpartners.com
Chantal Bowman-Boyles
Finn Partners London
+44 (0) 207 655 0401
chantalb@finnpartners.com
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