United States Coffee and Ready-to-Drink Coffee Retail Market, 2020: Coffee Sales Rise to $13.6 Billion - Research and Markets
DUBLIN, April 07, 2017 /PRNewswire/ --
Research and Markets has announced the addition of the "Coffee and Ready-to-Drink Coffee: U.S. Retail Market, 9th Edition" report to their offering.
"Coffee and Ready-to-Drink Coffee: U.S. Retail Market, 9th Edition" focuses on the dynamic market for packaged coffee, particularly with respect to the impact of current product, marketing, and consumer trends. The report offers market size and growth projections for coffee and features the results of an exclusive national online consumer survey of coffee drinkers' tendencies, preferences, and purchase influences.
The market for packaged coffee in the U.S. continues its upward momentum, with a strong pace of innovation, an influx of creative new players and a steady flow of new products that engage consumers.
The market is dominated by both long-established brands in consumer packaged goods, as well as foodservice brands looking to expand their reach.
Several recent developments are impacting the coffee landscape. These include increased competition in the K-Cup segment, including Dunkin' Donuts successful foray into the segment; the new partnership between Dunkin' Donuts and Coca-Cola on the introduction of a new line of RTD coffee beverages; the cold brew trend, which is experiencing a big wave of new products; Starbucks' core strategies, one of which includes expanding at-home consumption; and JAB Holdings activity and interest in gobbling up coffee brands.
Key Topics Covered:
CHAPTER 1 EXECUTIVE SUMMARY
Scope of Report
Report Methodology
Coffee Sales Rise to $13.6 billion
Coffee by Channel
IRI-tracked Coffee Shows Healthy Growth
Looking Ahead
Culture of Innovation
Diffusion of Innovation
JAB Reshapes Market
Marketing Trends
Product Trends
Retail Trends
Market Share Concentrated
Coffee Consumption Trends
Hot and Cold Coffee Usage by Gender
CHAPTER 2 COFFEE TRENDS & OPPORTUNITIES
KEY OPPORTUNITIES
Consumption of Gourmet and Specialty Coffee
Marketing
Product Form Innovation
FACTORS TO MARKET GROWTH
Culture of Innovation
Diffusion of Innovation
Strategic Consolidation and Investment
CHAPTER 3 MARKET SIZE AND PROJECTIONS
MARKET SIZE AND SEGMENTATION
Coffee Sales Rise to $13.6 billion
Coffee by Channel
IRI-tracked Coffee Shows Healthy Growth
Looking Ahead
CHAPTER 4 THE MARKETERS
MARKETER SHARES
Concentration at the Top
J.M. Smucker Leads Way in Ground Coffee
Folger and Private Label Top Ground Decaffeinated
Three Companies Control Nearly Three-Quarters of Instant Coffee Category
Starbucks Dominates in RTD Coffee
90% of Refrigerated RTD Coffee Category in Hands of Four Players
Single Cup Coffee Sees Intense Competition
Whole Coffee Beans Led by Starbucks
Other Small Categories Also Tracked by IRI
Private Label Coffee Led by Single Cups
CHAPTER 5 MARKETING AND NEW PRODUCT TRENDS
RANGE OF APPROACHES
Brand Landscape
Peet's Celebrates 50 Years
Starbucks Explores Branding
Doubleshot YouTube Series Explores Creative Passions
Folgers Stays on Message
Maxwell House Turns to Brand Heritage
Gevalia Takes It to Starbucks
New Identity for Hills Brothers
Eight O'Clock Reveals Its Secrets
George Clooney and the Nespresso Lifestyle
First U.S. Advertising for Lavazza
If Caribou Could Talk
Califia Farms Unveils Cold Brew Effort
Nescafé Moves from Traditional Websites to Tumblr
PRODUCT TRENDS
Green Coffee Prices Hit Ground Coffee Segment
Starbucks Continues Advance in Retail
Kraft Fuels Growth with Single-Serve Pods
Single-Serve Pod Market Returning to Earth
More Setbacks
Specialty Brands Driving Innovation
Whole Beans on Trend
Instant Form Lags Category
Decaffeinated in Decline
Cold Brew Origins
New Products Surge into RTD Coffee
Concentrates and Flavorings Aim for Young Consumers
High-Caffeine Segment Getting Buzz
CHAPTER 6 RETAIL TRENDS
A CHALLENGING MIX
Retail Channels
Turbulent Market Landscape
New Generation of Coffee Shoppers
Starbucks Signature Aisle
Cross-Selling at Target
Branded Retail
New Product Collaborations
Online Channel
Packaged Goods Brands Explore Online Commerce
Amazon Dash Buttons
CHAPTER 7 THE COFFEE CONSUMER
Coffee Consumption Trends
Hot and Cold Coffee Usage by Gender
Gender Differences in Frequency of Consumption
Coffee Channel Habits by Gender
Type Preferences by Age
Brand Preference Trends
For more information about this report visit http://www.researchandmarkets.com/research/dgc3jn/coffee_and
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