Unlocking the Potential of the Media Section of Your Small Business Website

NEW YORK, Sept. 4, 2014 /PRNewswire/ -- With more consumers searching online for information prior to making a purchase, small businesses are at an advantage with having a well-designed website. That first impression is an invaluable tool that oftentimes can be overlooked when creating and maintaining multiple pages on your company's website. The "Media" section of your website is one such page that can further tell your story, but if you don't have a library of material, how can you utilize this page to the fullest?

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A "Media" section can be beneficial for the following reasons:

• Helps to reinforce positive media messages
• A developed media section with informational content can help the consumer through the buying process

For further discussion on why your website should have a media section, read the latest article by Marc Prosser, publisher at Fit Small Business, on PR Newswire's Small Business Toolkit: http://bit.ly/1BdHdCT

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.