U.S. Pregnancy Products Market to Touch US$439.2 Mn by 2023; Stretch Mark Minimizers Represented Largest Product Segment in 2014: TMR

ALBANY, New York, May 10, 2016 /PRNewswire/ --

According to a new market report published by Transparency Market Research "Pregnancy Products Market - U.S. Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - 2023", the pregnancy products market in the U.S. was valued at US$266.6 mn in 2014 and is projected to expand at a CAGR of 5.7% from 2015 to 2023 to reach US$439.2 mn in 2023.

Pregnancy is a temporary, but the most important phase in a woman's life. A pregnant woman has many limitations with respect to the food and medications she takes. Thus, it is essential to use skincare products that prevent or cure skin-related issues and are safe to be used during pregnancy and the postpartum period. Around 6.1 million pregnancies were reported in the U.S. in 2011. The common skin conditions occurring during pregnancy are separated into three categories: hormone-related changes, pre-existing, and pregnancy specific. Most of these occur especially in the second and third trimester of pregnancy. Several products are available in the U.S. in the form of cream, lotion, balm, gel, etc. for pregnant women and nursing mothers.

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Based on product type, the pregnancy products market in the U.S. has been segmented into stretch mark minimizer, body restructuring gel, toning/firming lotion, itching prevention cream, nipple protection cream, breast cream, stressed leg product, and others. The market for these products has been extensively analyzed based on their utility, effectiveness, sales, and region-wise presence.

Increasing number of pregnant women in the U.S. and rise in distribution channels such as hypermarkets, supermarkets, retail stores, and online stores are likely to fuel the growth of the market in the near future. The pregnancy products market in the U.S. is projected to expand at a CAGR of 5.7% during the forecast period from 2015 to 2023. Additionally, growing awareness about pregnancy products among the female population in the U.S. is likely to drive the market in the U.S. However, factors such as side effects associated with pregnancy products could hamper the growth of the pregnancy products market. The report offers a detailed analysis of this high growth and outlines a possible growth trajectory at the regional level in terms of value for each pregnancy product segment.

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Stretch mark minimizer was the largest product segment of the market in 2014. Around 6.1 million pregnancies were reported in the U.S. in 2011. Nearly 90% of the pregnant women develop stretch marks during pregnancy. Stretch marks are caused due to tearing of dermis. Moreover, stretch marks are developed due to rapid change in weight, also influenced by the change in hormones during puberty, pregnancy, hormone replacement therapy, etc. These stretch marks can be treated with stretch mark minimizer creams and lotions. Factors such as long-term use of stretch mark minimizers (minimum three to five months), rise in birth rate, and increase in the disposable income are set to drive the stretch mark minimizer segment. However, according to some researchers, only a few products are available in the market that can prevent or reduce pregnancy stretch marks. This is likely to hinder the growth of the stretch mark minimizer segment in the near future.

The others segment consists of moisturizing creams, face creams, body wash, and dark spot treatments. During pregnancy, motion sickness, hormone fluctuations, and stress lead to loss of water and vital nutrients from the body, resulting in flaky, dry, and itchy skin. Moisturizing creams and lotions are used to treat these conditions. The others segment is likely to expand at the highest CAGR during the forecast period due to long-term use of products, high disposable income, rising awareness among the female population, and increasing number of pregnancies. The report has been compiled in order to update the stakeholders with the incumbent market dynamics through a graphical illustration and in-depth analysis of major segments for each region considered in the study scope.

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Market Players: 

Major players operating in the pregnancy products market in the U.S. include Clarins Group, Expanscience Laboratories, Inc. (Mustela), Mama Mio US Inc. (Mio), Noodle & Boo, Novena Maternity, Nine Naturals, LLC, and E.T. Browne Drug Co., Inc. (Palmers). The key market players are actively involved in constant innovations and developments related to technology and application to cater to the multi-dimensional needs of the end-users in order to maintain their positions in the U.S.

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